Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Best Free Newspaper Apps: Serving a Niche, Providing Utility | Mediashift | PBS

Best Free Newspaper Apps: Serving a Niche, Providing Utility | Mediashift | PBS | Public Relations & Social Marketing Insight | Scoop.it

At this point, there’s no shortage of mobile products created by newspapers. Staffs are developing general news apps, sure, but in many cases they’re also tacking on a host of more niche apps. They’re also being more thoughtful about the types of journalistic content suited for mobile consumption and the extent to which clean presentations make this content sing. The apps that resonate with me most play up the functionality of the device, are useful to readers, and give information to help citizens lead better lives on the go.

 

Newspapers, I believe, are learning that what works on a smartphone is different than what works on a tablet. What’s a helpful app in Los Angeles is different than what passes for a helpful app in Cleveland. And a newspaper staff that understands their community is better positioned than most to make these sorts of product adjustments to suit the market.

 

Having said that, here are my picks for best newspaper apps. I listed my selections by newspaper and then explained the particular app or apps by that publication that stand out. Some have excelled in apps that are geared toward more lifestyle topics while others have done well with more traditional news coverage. All the apps are free of charge (or free for a limited time), which goes against the business model of most papers who are starting to charge for apps of their news content....

Jeff Domansky's insight:

Useful overview of newspaper apps, many of interest to PR and business.

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Building a Bridge For Journalists to Find Their Digital and Social Future | Forbes

Building a Bridge For Journalists to Find Their Digital and Social Future | Forbes | Public Relations & Social Marketing Insight | Scoop.it

I will never forget Bob Feit, the mad Hungarian who ran the newsroom I landed in right after college. When the news really excited him, he would pound his fist on the rim (a horseshoe-shaped copy desk), then jump on his desk and wave his arms with utter joy. “I love the news,” he would yell.

 

The slot man, a Brit who wolfed down onion sandwiches for lunch, would express mild amusement as he continued to move copy to Carmine, a.k.a. Ace, the gruff-on-the-outside, sweet-on-the-inside teletype operator. I also remember Feit (no one ever called him Bob) because he taught me to write concisely. He would sit to my right, cut my two-sentence news briefs in half, then tell me to fill them up with facts. When I finished, he would do it again. To this day, I write my posts with Feit in mind, knowing he’d easily find words to cut....

Jeff Domansky's insight:

I really enjoyed Lewis DVorkin's reflections on the newsroom yesterday,today and tomorrow.

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