Public Relations & Social Marketing Insight
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Why Media Companies Are Struggling (And How Inbound Can Help)

Why Media Companies Are Struggling (And How Inbound Can Help) | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - July 25, 2013 1:23 AM

On top of the shifts in time spent with media and the fragmentation of audience engagement, media companies are also challenged with shifts in revenue. More traditional media companies like newspapers, radio, local TV stations, direct mail, and directories experienced a total decline in revenue ranging from $25 million to $1.7 billion from 2012 to 2013 according to Borrell Associates 2013 Local Advertising Outlook.


All of these factors are taking a big toll on media companies, forcing leaders at media companies to face their challenges head on. As I speak with more and more consultants, General Managers, VPs of Sales, and Directors of Marketing they tell me that if their companies don’t adapt to accommodate their audience and their advertisers, they’re going to fall behind. Here are the top challenges these media companies have shared with me, and how we believe inbound marketing can help them meet and defeat those obstacles....

Jeff Domansky's insight:

Learn what the four biggest problems plaguing media companies are, and how inbound marketing can help address those issues.

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Harvard Business Review’s Social Outlook

Harvard Business Review’s Social Outlook | Public Relations & Social Marketing Insight | Scoop.it
From www.digiday.com - June 2, 2013 10:34 AM

The academic and business publication has quietly grown a digital presence....

 

Over the last several years, the Harvard Business Review has quietly grown its digital presence, and it points to social as the main reason. HBR is a cross between a magazine and an academic journal. But with the exponential growth in digital, the outlet is trying to be more egalitarian without watering down its heavily researched and often didactic business-management content. The publication, which costs $100 per year or $17 a month, believes social media’s role as a democratization tool can make its content more accessible to a wider audience.

 

“Social has been a key channel for us to increase the impact of these ideas,” said Eric Hellweg, HBR’s digital strategy director. “That’s the heart of what we do. But to unearth these ideas and tell them in the social realm, it becomes an effective way to spread these ideas around the world. It’s a great way to get reach and influence.”...

Jeff Domansky's insight:

Harvard Business Review is a social success story,

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