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Scoop.it!
Newspaper reading habits have changed in the past few years…….. no one would argue that point. But it is often human nature to exaggerate the pace and degree of change. That of course is good if you need the push to re-invent yourself but less helpful if you are the one who has to manage the transition... 
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Scoop.it!
The question that still remains is why: Why would a technology entrepreneur invest in a stodgy media outlet in a declining industry? Was the motive for the move sentimental altruism or profit? I think Henry Blodget at Business Insider hit the nail on the head in his piece when he said that:"Content and commerce companies have long dabbled with combining the two experiences, but no one has really nailed it. Given Amazon’s expertise in affiliate marketing and advertising, it’s not hard to imagine that the Washington Post could quickly become a laboratory for the next generation of integrated content and commerce."...
Jeff Domansky's insight:
Content marketing strategy behind Washington Post acquisition? This is a good look at some of the possible reasons why Bezos acquired the newspaper institution. what's going to be interesting in the future, is how he experiments with digital journalism, whether the journalists and others at the Washington Post will follow his lead or whether he'll simply flip it when it becomes more successful. Between newspaper acquisitions by Warren Buffett, Bezos and other billionaires, something is up with newspapers which look much more attractive to investors.
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Online readership, mobile, and social media are having deep impact on the publishing industry.