Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Rescooped by Jeff Domansky from Content curation trends
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Building a successful media on content curation? Ooops! Someone did it again. Well done Upworthy!

Building a successful media on content curation? Ooops! Someone did it again. Well done Upworthy! | Public Relations & Social Marketing Insight | Scoop.it

What if BuzzFeed had a political agenda? Upworthy does, and it's doing well.


Via Guillaume Decugis
Jeff Domansky's insight:

Some think aggregation is aggravation and dying. Upworthy is showing otherwise.

Guillaume Decugis's curator insight, September 18, 2013 4:04 AM

While Peter Kafka's use of the word clickbait in his original title might sound derogatory, his article explains quite well how valuable Upworthy's use of great content curation has become attracting more than 22 million monthly visitors.


After the Huffington Post, after Business Insider, oops! Someone did it again then, relying primarily on curation rather than creation to create a successful media.


What's worth noting this time is that unlike BI or the HuffPost, Upworthy has no plan to create some of its content. A bold strategy that fits well with the line of the site.

Alejandro Tortolini's curator insight, September 28, 2013 11:51 AM

Ejemplo de curaduría aplicada a los medios.

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The decline of Big Media, 1980s-2000s: Key history lessons and a brief survey of trends

The decline of Big Media, 1980s-2000s: Key history lessons and a brief survey of trends | Public Relations & Social Marketing Insight | Scoop.it

2013 essay excerpted from BU professor Chris Daly's book...


The word “crisis” often comes up when talking about journalism in the U.S. and throughout the world: Dropping ad revenue, falling circulation, failed efforts to retool old models to fit a changing media landscape. As the blogosphere and Twitter rise, more opinionated kinds of media coverage push back against the longstanding ideals of impartiality and objectivity, and even the once sacrosanct authority of mainstream journalism is called into question.


But as many journalists, authors and researchers have noted, U.S. journalism has been in transition since its birth, from early broadsides of the revolutionary era through the disruptive entries of radio, television and now the Internet. In his 2012 book, Covering America: A Narrative History of a Nation’s Journalism, author and Boston University journalism professor Christopher B. Daly places the current state of journalism within its recent historical context. Below is an essay based on the book....

Jeff Domansky's insight:

If you're fascinated by media and journalism like to reflect on the disruption taking place in social media, this is recommended reading.

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