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Scoop.it!
...The survey identified the social media sites with the most consumer awareness, as well as the appeal of those sites. Following are the sites with the highest awareness, the percentage of people who found each appealing as well as the estimated number of users. When asked to rate the trustworthiness of media brands, on average consumers found traditional media brands (broadcast, cable and print) more than twice as trustworthy as social media brand.... 
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Scoop.it!
When it comes to getting general news and information, consumers worldwide put as much trust in search engines as they do in traditional media — and more in both than they do in social media.
The data comes from the recently released 2013 Edelman Trust Barometer, the 13th annual global survey that uses data from “informed publics” — college-educated individuals in upper income brackets that follow public policy issues and are active media users....
Jeff Domansky's insight:
Interesting research on trust in traditional and social media.
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Not sure what to make of this study. Traditional media is far more trusted than social media. Hmmm, by whom? Needs closer look but should appeal to PR people.