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When it comes to getting general news and information, consumers worldwide put as much trust in search engines as they do in traditional media — and more in both than they do in social media.
But, the numbers don’t portray any single source as highly trusted, which suggests that consumers are at least trying to vet the accuracy and trustworthiness of what they find in today’s information-saturated world.
The data comes from the recently released 2013 Edelman Trust Barometer, the 13th annual global survey that uses data from “informed publics” — college-educated individuals in upper income brackets that follow public policy issues and are active media users....
Interesting research on trust in traditional and social media.