Public Relations & Social Marketing Insight

The Forbes website, or "platform", as Lewis D'Vorkin, chief product officer for the media outlet, prefers to call it, publishes hundreds of articles a day, powered by not just its own journalists but a community of 1,300 contributors and a dozen brands producing "thought-leadership content".

Speaking at an event on Wednesday (30 October), held at the Telegraph, D'Vorkin discussed in detail the site's content strategy, which is based on the editorial pillars of "context, relevance and analysis".

Strikingly, it is seeing much success in resurfacing past content, with 50 per cent of its monthly traffic said to be to articles that are at least 30 days old.The "more quality content we produce, the more variety we produce, the more long-tail of content we have," he added.But the approach taken by Forbes demonstrates that it is not just a newsroom's own reporters who can achieve this....

OMG

BuzzFeed has gone Fortune and its Original Trust Content one better.

Instead of cranking out BuzzFeed-like content for corporate-owned media, the publication will teach you how to draft stories like the pros.

That’s right. You too can write scintillating headlines like “15 Reasons Taylor Swift Might Be a Cat” or “27 Better Ways to Eat Ramen.”

It’s another form of journalists reaching into corporate pockets with the value proposition, “We can help with that burdensome chore called content development.”

When a helicopter crashed in a densely populated part of London around 8am today, next to one of the busiest trainlines in Europe and a large bus station, the news was always going to be broken, within seconds, by members of the public on Twitter, armed with camera phones.

Twitter user Craig Jenner was one of the first to put a picture on Twitter which was shared far and wide.

What happened next is indicative of the way the media are increasingly playing catch-up on such stories, moving from reporting to aggregating (or curating, if you must) - images, eye-witness accounts and videos. Journalists were asking to use the picture with a credit and were trying to get Jenner on the phone...