Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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10 facts about the changing digital news landscape

10 facts about the changing digital news landscape | Public Relations & Social Marketing Insight | Scoop.it

Digital news continues to evolve, pushed by a variety of innovations in recent years, from groundbreaking new technologies like virtual reality and automated reporting to experiments on social platforms that have altered campaign coverage.

 

As journalists and media practitioners gather for the annual Online News Association Conference, here are 10 key findings from recent Pew Research Center surveys and analyses that show how these rapid digital shifts are reshaping Americans’ news habits...

Jeff Domansky's insight:

Pew Research provides valuable insight into the changing digital news landscape. rrecommended reading for PR, journalists and marketers. 9/10

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Twitter and Traditional Media: Rivals or Lovers?

Twitter and Traditional Media: Rivals or Lovers? | Public Relations & Social Marketing Insight | Scoop.it

Not long ago, the media looked at the web as if it was an awkward, unwanted stepchild. Today, the reverse is arguably true, with debate growing over whether social networks such as Twitter will overtake beacons of journalism like The New York Times.

 

At last month's Milken Institute Global Conference, PayPal co-founder Peter Thiel said he thinks Twitter will outlast The Times. His reasoning: Its business strategy is more solid than that of the storied newspaper. The debate got journalists talking on forums such as Muck Rack, with many people disagreeing. Some said it isn't a mutually exclusive relationship, or that one's success is predicated on the other's failure....

Jeff Domansky's insight:

I don't agree with PayPal founder Peter Thiel that Twitter will outlast the New York Times. But, the NYT no longer resembles itself from just five years ago and in another five years may look a lot more like it's digital siblings. The forests will be thankful.

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GuardianWitness: an interview with Joanna Geary | The Guardian

GuardianWitness: an interview with Joanna Geary | The Guardian | Public Relations & Social Marketing Insight | Scoop.it

Guardian digital development editor Joanna Geary answers some questions about GuardianWitness....

 

...First up: this was built in two months. The sponsorship pot from EE gave them a budget and time to get the job done, but not necessarily have everything they wanted at launch. She says it's a complete, working system that can be built upon. I suggest the phrase "minimum viable product" to Jo but she suggests that it's a full product - one that will be built on.

 

Do they have aspirations for more integration with social media? Yes, they do. And it's something they're looking at as the system develops. The key part of the development which is invisible to us right now is that the Guardian Witness system is deeply integrated with the Guardian's CMS. Once the content has passed through verification, it's available to the journalists, and they can insert it into a story or liveblog just by inserting an URL, which creates an embedded version of the contribution that links back to the contributor's profile.

 

"The really exciting thing is not what you see now, but what you see when Witness is included in a story," she says. It's a tool to facilitate genuine collaborative working between the journalist and external witnesses. Jo says they'll collaborate with people on the ground, or with expert knowledge, in any way they can - and already do, via phone and other traditional methods. This adds another tool for doing that....

Jeff Domansky's insight:

This is an exciting development for citizen journalism and is definitely one that other newspapers and the entire industry should be watching closely. CNN already has more than 1 million iReporters and this type of engagement between media and audiences is surely the way of the future.

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Inside Forbes: Amid the Finger Pointing, Journalists Need to Explore New Payment Models | Forbes

Inside Forbes: Amid the Finger Pointing, Journalists Need to Explore New Payment Models |  Forbes | Public Relations & Social Marketing Insight | Scoop.it

The grizzled vet and the digital native: Journalism has plenty of room for both to succeed. I spent eight years at AOL and I'll say this: I saw none of the great, all of the bad and some of the good. ...

 

The blood sport during my AOL days was about the future of media companies — who would or wouldn’t survive the digital onslaught. Actually, it was much the same during my time at Newsweek in the 80s (who needed three newsweeklies in a broadcast world). Ditto when I joined The New York Times in the 70s (was the city big enough for both The Post and Daily News). Now, the social Web with its echo chamber turns up the volume daily — and makes it more personal, too.

 

It’s far more about the fate of the individual journalist. That quickly gets down to the paycheck. Will there be one? How much? Who gets it — the “professional” or the pretender? Consumer demand for credible news and information is greater than ever. The problem is the 100-year-old model for producing it is forever broken. That’s why more attention must be paid to finding new ways to produce quality journalism — efficiently, at scale and at a price supported by mobile CPMs, which at best are 50% lower than desktop CPMs, which if you’re lucky come in two-thirds lower than print CPMs.

 

In other words, a high-cost newsroom structure built for the print age will never work in a smartphone or tablet world. A few startups are experimenting with new models — Vox Media, Machinima, Bleacher Report and Storify are a few that I follow. Among traditional media companies, FORBES is the only one I know of charting a new course....

Jeff Domansky's insight:

Lewis DVorkin's always thought-provoking in his views of media and journalism.

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OTT Video Views Explode On Multiple Screens | MediaPost

OTT Video Views Explode On Multiple Screens | MediaPost | Public Relations & Social Marketing Insight | Scoop.it

Dividing the country down the middle, half of U.S. consumers now view over-the-top (OTT) video through broadband connections on their TVs, in addition to the content they traditionally watch via cable or satellite.

Consumers are also viewing content on mobile devices, creating video playlists, posting videos on social media, and learning about new TV programs and video offerings through social networks, the consulting firm found.

 

“We are seeing a seismic shift in consumer viewing habits,” said Robin Murdoch, a managing director in Accenture’s Media & Entertainment industry group. “The connected consumer is now comfortable viewing TV shows and video on a variety of screens, as well as sharing opinions of that content via social channels or recommendation engines.”...

 

[The industry better get social very fast ~ Jeff]

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How CNN Connect With a Global Audience on Social Media

How CNN Connect With a Global Audience on Social Media | Public Relations & Social Marketing Insight | Scoop.it

Election night is the time when everyone has CNN on. We’re the place to go for TV and digital, and we also want to be the place to go on social. We’re working on that, and we have a lot of fun things planned for election night.

We’re going to be very conscious of reaching our audiences across Facebook, Snapchat and Twitter. But we’re also going to live up to the CNN standard. We will work together as a multi-platform media company to make the calls at the right time.

We saw this play out in the primaries, where we made the calls across TV, digital and social at the exact same time. So we work together as a unit to make sure as a network, we make that call in unison. The same will happen on election night. All of social and digital and TV will be working to make sure there’s a crescendo of results as they happen....

Jeff Domansky's insight:

CNN visual and social  but is it really reaching younger audiences?

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They put the U in UGC: BuzzFeed builds a Community vertical as a talent incubator

They put the U in UGC: BuzzFeed builds a Community vertical as a talent incubator | Public Relations & Social Marketing Insight | Scoop.it

BuzzFeed gets free content, users get exposure, we get 11 Engagement Photos That Will Make You Happy You’re Single. ... The department devoted to creating this “old school” content is known as BuzzTeam. Their focus is anything shareable — lists, animals, nostalgia. The kind of content that BuzzFeed’s loyal readers have become hyper-familiar with. Many, in fact, have consumed so many such BuzzFeed posts that they’ve become adept at mimicking both their tone and their viral success. Earlier this month, BuzzFeed’s editors took a step toward giving those faithful followers a little more of the spotlight they crave.

 

Shepherd, along with a staff of four, now run BuzzFeed Community, a content-producing vertical of its very own, complete with featured posts by community members and a leaderboard with the latest on who’s posts are getting the most traffic, likes, comments, and badges. It’s a competitive place, and anyone can join and enter the fray....

Jeff Domansky's insight:

Here's a look at how BuzzFeed creates buzz and wIll get even more with its new BuzzFeed community initiative. Nice insight for media and bloggers. Buzz buzz buzz buzz buzz buzz buzz.

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Newspapers: Stabilizing, but Still Threatened | State of the Media

Newspapers: Stabilizing, but Still Threatened | State of the Media | Public Relations & Social Marketing Insight | Scoop.it

If the newspaper industry had theme music in 2013, it might use “Been down so long it looks like up to me,” the much-recycled line from a 1920s blues song. For the first time since the deep recession that began in 2007, newspaper organizations have grounds for a modicum of optimism...

 

Companies have started to experiment in a big way with a variety of new revenue streams and major organizational changes. Some of the bright opportunities – such as offering social marketing services to local businesses – are ventures too new to be measured yet industry-wide. They show signs of stabilizing revenue....

 

Even halting improvement in the general economy helps the industry. The double whammy of cyclical ad losses on top of secular shift to new media has considerably eased from the worst of the recession from 2007 to 2010. Auto advertising has come back, and some markets, like Miami, are beginning to see recovery in real estate and employment ads as well. All those positives, however, are for the time being mostly promise rather than performance. The most basic indicators have not turned around. The industry is little more than half the size it once was. Considerable dangers persist...

 

So the industry entered 2013 with some positive signs but still dealing with difficult economic realities. The two biggest newspaper developments of the last year – digital paywalls and reduced print frequency – capture that odd mix of expansion and contraction now typical within the industry....

Jeff Domansky's insight:

State of news media 2013? Stormy with occasional sunny breaks!

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Frank Sennett’s sponsored content guidelines | JIMROMENESKO.COM

Frank Sennett’s sponsored content guidelines | JIMROMENESKO.COM | Public Relations & Social Marketing Insight | Scoop.it

...Ad-supported journalism is being consumed in record quantities, but those of us who manage media companies face a stark reality: Traditional advertising dollars in print and broadcast become dimes on the full-scale web, and they tend to disappear entirely on mobile devices. Alternative revenue models, then, are key to success, but only if they follow ethics guidelines that protect media outlets from losing credibility with readers.

 

Sponsored content, as it is now being published on the full-scale and mobile web, differs from old-fashioned print advertorial in significant ways. The biggest departure is that, rather than passively receiving and publishing advertorial copy from ad agencies, media outlets are more often partnering with brands to create custom-content “native advertising” campaigns that resonate with readers who fit the publication’s demographic profile.

 

BuzzFeed, for instance, employs a large staff to craft brand-marketing pieces that readers will share with friends via Facebook and other social networks. One such recent post, “11 Things No One Wants To See You Instagram,” quickly drew 330,000 views on behalf of advertiser Virgin Mobile, the Wall Street Journal reported. Similarly, Forbes Media created a Forbes BrandVoice program through which brands can submit paid articles to the Forbes website. “The advertiser-sponsored copy appears in the same style and format as articles contributed by Forbes writers and editors,” New York Post media columnist Keith J. Kelly reported in November. (The BrandVoice connection is noted at the top of posts.)

 

This is a Wild West moment for sponsored content...

Jeff Domansky's insight:

A very interesting time for struggling traditional media making the transition to digital...

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