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How can we set the table for 2016?
Advertising woes continue — deepen, actually. Whole new forms of storytelling open up and go mainstream more quickly. Virtual reality joins the harsher realities. Hundreds of millions in new investment develops alongside an equally strong belief that legacy media decline can be managed profitably.
The business of news remains a business like no other. On the other end of all the business machinations, fascinating as they can be, are the readers. They are veteran and young, mobile and stay-at-home, all trying to make sense of a wider world in paroxysms of change. It is their news diet — one that has consequences, especially in election years like 2016 in the U.S. — that matters most.
Let’s use that metaphor to start the year and preview what’s on the menu for the business of news in 2016....
Newsonomics looks ahead at what's on the menu for news in 2016.