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The march of native advertising continued this week, as Forbes dispensed with another traditional taboo. It put a native ad on the cover of its print edition for the March 2, 2015 issue, due out on newsstands on Monday.
The ad for Fidelity Investments calls out the FidelityVoice branded content inside the magazine; FidelityVoice is a regular feature in Forbes’ print and online publications, appearing as part of Forbes’ BrandVoice native ad offerings....
I don't have a problem with native advertising used in this way. If it gets over the top, I simply will quit reading or subscribing to media who overdo native advertising. The ground rules have shifted for all media.