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The next phase of mobile marketing? Location-based listening, which helps you gather powerful info to drive offers, sales and customer service....
You don’t have to look far to read an article about the growth of mobile phones. And although mobile marketing elements like mobile-friendly websites are still important, the next phase of mobile marketing is here: location-based listening.
What if you knew someone was sitting in a train station that also housed your café and you could send that person a coupon for a free cup of coffee if they stop in for a fresh croissant? Or what if, while in your store, a customer sent out a disgruntled tweet—and you could use location-based data to quickly diffuse the situation and help make things right? Some of the earliest location-based listening opportunities have come from Foursquare’s business platform, where businesses can monitor foot traffic from “check-ins” and encourage sales with check-in specials, coupons and other updates. The possibilities are endless—and what’s even more exciting? The technology is just getting started....
Location-based marketing is evolving quickly as a tool for mobile marketers. Here's a look at where it's headed.