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Social marketing, PR insight & thought leadership - from The PR Coach
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Thomas Husson's Blog

Thomas Husson's Blog | Public Relations & Social Marketing Insight | Scoop.it
From blogs.forrester.com - March 23, 2016 2:37 AM

I quite like this provocative sausage dog picture because it forces marketers to think differently about responsive web design (RWD). More often than not, marketers scale content down to fit a smaller screen; because they then claim that they use RWD and have some mobile apps, they think they have checked the mobile box.


In fact, RWD was by far the most common tactic that marketers were using or planning to use in 2015: Only 9% of marketers we surveyed are not planning to use it. When fully implemented, RWD can improve the user experience, but more often than not, it’s implemented as a quick fix to the problem of multiple screen sizes. It often prevents marketers from thinking about the need to contextualize offerings for different devices.


Customers do not necessarily want the same content across all their screens. However, a scarily high percentage of marketers we surveyed — 47% — admit their mobile services are primarily a scaled-down version of their PC services....

Jeff Domansky's insight:

Do you have a true mobile marketing strategy or is it lip service?

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The 3 Most Common M-Commerce Questions Answered

The 3 Most Common M-Commerce Questions Answered | Public Relations & Social Marketing Insight | Scoop.it
From insights.fb.com - November 18, 2015 11:22 PM

Last Holiday season was a tipping point for mobile: Traffic surged to mobile shopping sites and apps. M-sites crashed from the onslaught of shoppers. And people got comfortable not only researching but also purchasing gifts on mobile.

Looking at our own data, we saw that people on Facebook bought on mobile 46% more during the last Holiday season than during the non-Holiday season.1 Facebook IQ predicts that in Q4 of this year the percentage of online purchasers transacting on a mobile device will rise by 30%.2

The mobile shift has happened, and the thumb is in charge. For the second post in a series examining what this means for brands, Kelly Graziadei, Facebook’s Direct Response Product Marketing Director, spoke to Helen Crossley, Facebook IQ’s Head of Consumer Insights Research, about 3 of the most common questions marketers ask about how to succeed in mobile commerce...

Jeff Domansky's insight:

Very useful insight into mobile marketing, mobile buying behaviors and trends. 

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The State of Mobile Marketing 2015

The State of Mobile Marketing 2015 | Public Relations & Social Marketing Insight | Scoop.it
From www.digitalinformationworld.com - May 26, 2015 9:31 AM

Recently, you may have adjusted your marketing strategy to accommodate the rapidly growing number of mobile users currently interacting online, but just how important are they?


This infographic from SmartInsights, takes a closer look at things like conversion rates, multi-channel marketing, search and advertising in order to determine the significance and influence of today's mobile users....

Jeff Domansky's insight:

Conversion is one of the biggest challenges for mobile marketing. Here are some valuable tips on how to get results.

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Creating an Affordable Mobile Marketing Presence

Creating an Affordable Mobile Marketing Presence | Public Relations & Social Marketing Insight | Scoop.it
From www.inc.com - July 28, 2014 9:17 AM

Developing customized retail apps to deliver mobile promotions and generate customer data or retooling existing systems to accommodate backend solutions like Apple Passbook or Google Wallet may be out of reach for many small and mid-sized businesses, but there are some no- and low-cost channels and tools available that can make mobile marketing feasible for almost any business.


A key point is that SMBs must stick to expectations and execution that align with where the industry is today, says Inman Breaux, COO of Airpush, a provider of data-driven mobile advertising solutions....

Jeff Domansky's insight:

Good starting point and tips for mobile marketing for local businesses.

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Mobile marketers must reach for the stars

Mobile marketers must reach for the stars | Public Relations & Social Marketing Insight | Scoop.it
From econsultancy.com - July 25, 2013 8:30 AM

The success of mobile as an advertising medium depends on shifting people’s perceptions about what advertising looks like....


According to new research, the performance of the Mobile Rising Stars is the strongest evidence that creative ad formats far outshine traditional banner advertising.


The study compared the same advertising creative from cookie manufacturer OREO, displayed in both traditional banner and the six new Mobile Rising Stars formats such as the “Slider” and the “Film Strip”,The study compared the ad interaction and brand uplift of static banners with Mobile Rising Star formats, which provide a mix of in-content, expandable, pushdown and overlay advertising, all incorporating rich media functions.


The standout finding from the research, for me, concerned brand recall: almost every user (98%) who viewed a Mobile Rising Star ad recalled the name of the brand advertised – almost a fifth more than those who viewed the standard mobile banner ad.Furthermore, those who interacted with a Rising Star ad were 23% more likely to recall the brand messaging than those who viewed a traditional static banner. This is powerful evidence that consumers want to be able to control whether or not they initiate and interact with ads....

Jeff Domansky's insight:

These new formats for mobile ads out perform traditional banner ads significantly. Valuable information for marketers.

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The Next Revolution Will Not Be Televised, But Instant-Messaged

The Next Revolution Will Not Be Televised, But Instant-Messaged | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - March 21, 2016 3:11 PM

eMarketer released its Media Usage Around the World report this month. If you love data and stats, this is one for you. Also check it out if you're in charge of figuring out where to place your next bet for connecting with where your consumers already are.
Here are five data points:

-- By the end of this year, 3.3 billion people globally will use the Internet at least once a month. That is almost half the global population.
-- The vast majority will do so via a mobile device.
-- This year will be the first year more than half of the USA will stream at least some TV online at least once a month.
-- Android remains the largest mobile platform worldwide.
-- Germany still loves its desktops and laptops more than any other platform — including mobile devices. For a country that calls a mobile phone a “Handy,” this is surprising!

It is clear that the mobile Internet is now the world’s most important mass delivery platform. But a marketing platform it is still not. Marketers are mightily struggling to figure out what to do with mobile within the marketing mix....

Jeff Domansky's insight:

Sage advice - have a customer-centric strategy and be ready to pivot quickly.

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imaginetsa's curator insight, March 22, 2016 2:28 AM

Sage advice - have a customer-centric strategy and be ready to pivot quickly.
Marco Favero's curator insight, March 22, 2016 4:42 AM

Sage advice - have a customer-centric strategy and be ready to pivot quickly.
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Are Desktop Sites Still Necessary? No, Says Googles Mueller

Are Desktop Sites Still Necessary? No, Says Googles Mueller | Public Relations & Social Marketing Insight | Scoop.it
From searchenginewatch.com - August 18, 2015 11:29 PM
You don't need a desktop website, according to Google's John Mueller.

In a Hangout on Friday, Mueller, a webmaster trends analyst for the search giant, said that having a mobile site should suffice. He added that going mobile-first or mobile-only wouldn't hurt a page's rank, even in desktop search results.
Jeff Domansky's insight:

There you have it. Google says a desktop site is no longer needed if your mobile site works well.

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Is Mobile More Than Just a Portable Version of the Web?

Is Mobile More Than Just a Portable Version of the Web? | Public Relations & Social Marketing Insight | Scoop.it
From www.skyword.com - March 7, 2015 2:05 AM

Research shows a growing number of people now access the Web solely through mobile devices. But according to a new report from Altimeter, most companies are behind the curve when it comes to creating mobile-only experiences.


Mobile on the Rise


Mobile usage has exploded in recent years. Adults now spend up to two hours per day on the mobile Web, the Content Standard previously reported. Once thought of as a “second screen” after the desktop, mobile is now becoming the first—and sometimes only—stop for users.


Altimeter reports one-third of shoppers use mobile exclusively, and over half view mobile as the most important resource during the decision process. All this activity has led to an increase in purchases via mobile, with mobile devices accounting for a quarter of all online purchases in November 2014....

Jeff Domansky's insight:

Mobile maybe trending but many companies are playing catch up.

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Mobile digital ad spend soars; on desktop, video ad revenue still strong

Mobile digital ad spend soars; on desktop, video ad revenue still strong | Public Relations & Social Marketing Insight | Scoop.it
From videomind.ooyala.com - December 17, 2013 11:30 AM

Brands are upping their ad spend on mobile devices, generally cannibalizing spending on desktop formats to make the move. Still, desktop video advertising will remain one of only a couple of bright spots for that segment of the industry in 2013, eMarketer reported.


The company said mobile ad spend will be up 120% this year to $9.6 billion, compared to $4.36 billion a year ago. eMarketer forecast that overall digital ad spend will hit $42.58 billion this year, up 15.7%.


The growth is expected to continue through 2017, with mobile ad spend, $35.6 billion, exceeding desktop spend of $27.2 billion....

Jeff Domansky's insight:

Marketing alert: mobile and video rule.

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