 Your new post is loading...
Your new post is loading...
For commerce, mobile is at center stage. For example, 70% of smartphone owners who bought something in a store first turned to their device for information related to that purchase.
The tricky part here is that a retailer may never see the actual mobile activity that could be heavily influencing sales in their stores.
Some of this activity happens well before a store visit. The majority (68%) of consumers search on their smartphones for things they want to address at some point in the future.
Interestingly, at the actual moment consumers want to make a purchase, most (65%) used a mobile phone during that moment.
The number one way that those in-the-moment purchase considerations are addressed by 71% of consumers is by visiting a retailer’s website or app....
Consumers are increasingly turning towards messaging, such as SMS and chat apps like Facebook Messenger and WhatsApp to engage with retailers, a global study has found.
Research from global trade body Mobile Ecosystem Forum (MEF) supported by Mblox says that 76% of consumers have received communications from businesses such as retailers, banks and healthcare providers via SMS and that 65% have engaged with companies via chat apps.
The study, part of MEF’s Future of Messaging Programme, indexes the messaging habits of nearly 6000 respondents across nine countries worldwide. The financial services sector is the most active in enterprise messaging, with 33% of respondents having received an SMS for activities such as account activation and balance checking. 22% have done so via a chat app.
Retailers and eCommerce (websites and email service providers) are also using messaging to engage their consumers with 24% using SMS and 17% using chat apps. 23% of consumers have received a notification for delivery of goods via SMS and 16% via a chat app. The rise in demand for convenience with services like click-and-collect and last-mile notification is helping to drive this sector....
Via Douglas G Hall
Mobile shopping isn't going anywhere this year.
More than 60 percent of omnichannel shoppers said they plan to start making purchases using mobile devices or will do so even more in the upcoming year, according to a new study released today by Facebook. (Already, 45 percent of all shopping includes some form of mobile interaction including doing research, comparing prices or making purchases. Among millennials, that number jumps to 57 percent.)
Facebook IQ commissioned GfK to study 2,400 adults who had used mobile phones, tablets, desktops or laptops to research or buy items online in the past three months. Purchasing categories included clothing, consumer electronics, home appliances, home goods and beauty.
The study also looked at why those shopping on mobile devices chose to use them. Fifty-six percent said it was because they already happened to be on a device, while 55 percent pointed to the convenience it afforded....
Most consumers (85%) globally say that they have used their smartphone in-store, according to the DigitasLBi Connected Commerce study.
This is an increase from 72% just a year ago.
And it’s not only using a smartphone in a store but the rather the impact it’s having.
The majority (55%) of smartphone users say the Internet and smartphones have changed the way they shop in a store.
Perhaps more significantly, 77% of Internet users have been influenced by mobile during the purchase process....
Research from RetailMeNot, predicts that more consumers in the United Kingdom will be spending their money through mobile devices in the coming years. According to this research, some $15 billion in mobile commerce retail transactions are expected to be made by the end of this year.
The report notes that this is a significant increase over the $7 billion that was reported last year. Currently, mobile commerce accounts for as much as 30% of all digital retail transactions made throughout the world.
Report shows that digital income revenue is on the rise
A recent report from Gartner suggests that digital income revenue in the United States has reached 22%. This will increase to 50% by 2017. A similar trend has emerged in the United Kingdom, where consumers are placing more value on mobile shopping over more conventional forms of commerce....
Brands with both a physical and digital presence make almost 30% more in revenue. Consumers report a higher level of satisfaction with brands that have both a brick-and-mortar and online store, according to a recent study. Legacy brands who once hailed shopping malls as their “mecca” are now having to close shop, and once-startup, online-only brands, including Warby Parker and Birchbox, are moving in and opening their doors. Department and chain stores, in an effort to remain relevant, are spending upward of $4 billion on ecommerce platforms, redesigns, loyalty programs and in-store technology to keep consumers connected at all times.
There are plenty of ecommerce sites running fully functioning, profitable operations sans a physical footprint. And, there are also plenty of boutiques, even legacy luxury brands, whom avoid the ecommerce industry, focusing instead on offering a local clientele exclusive, one-of-a-kind products.
What is it then that makes multi-channel retailers of all sizes more successful than their solo-channel counterparts? Simple: a consumer-wide shift in shopping habits....
The m-commerce trend continues to gather pace as figures from research group RetailMeNot show that spend via a mobile platform will increase by a massive 77.8% this year – up from £8.41bn in 2014. It will mean that more than a quarter of all online transactions will be completed through mobile devices if the figures are to be believed.
Smartphones will be leading the charge in this regard with RetailMeNot predicting that spend will reach £8.63bn via this platform, while transactions on tablets will total £6.32bn.
The UK is the largest in Europe for m-commerce, and it is thought that Britons will spend £1m every 35 minutes through their handheld devices over the course of the year....
Eyeballs have been shifting aggressively to mobile in recent years but the bucks - at least for ecommerce - remained anchored to the desktop. That is now changing according to a new study by Criteo.
The advertising optimization platform analyzed individual transaction data covering over $130 billion of annual sales across more than 3,000 online retailers and travel advertisers recently and discovered that across its extensive network mobile now accounts for almost 30 per cent of ecommerce transactions.
And the company predicts that it will reach 50 per cent in the US in the near term.Criteo also outlines what it sees as five new mobile shopping trends....
The holidays are almost upon us, and recent surveys confirm what many business owners have suspected: social commerce, and the use of mobile channels, is increasing and will have a huge impact on 2014 holiday shopping behaviors. The shift toward social shopping highlights trends that impact both business-to-consumer and business-to-business (B2B) purchasing.
As reported by MarketingLand, mobile and social channels will play a significant role in holiday shopping this year. In an online survey of 1,000 smartphone owners, sponsored by MarketLive.com, one in three shoppers stated they plan to make more than 50 percent of purchases via mobile devices. Thirty percent of respondents reported having made a purchase as a direct result of “engagement with a social networking site” within the past year. This is up from 18 percent the previous year.
And, as consumers become increasingly web and mobile-savvy, and vocal in their online reviews of their likes and dislikes, we will begin to see what some are describing as the “consumerization” of business-to-business purchasing behavior. So, while not all consumer shopping activities translate to the B2B purchasing model, many do....
For mobile commerce, convenience is king.
While convenience may mean different things to different people, it looks like one of the main reasons consumers connect.
While consumers around the world go online for any number of reasons, there are four primary needs, based on a new study.
Three of the motivations to go online are connecting with family and friends, expressing opinions and exploring new subjects, but convenience is key, according to a study of consumers who connect to the internet at least once a week....
According to a new holiday shopping survey sponsored by e-commerce platform MarketLive (carried out by the e-tailing Group) mobile and social channels will play a significant role in holiday shopping this year.
The survey was conducted online among 1,000 smartphone owners, equally divided between male and female, who spend at least $250 annually on e-commerce. Among other things the survey found that “1-in-3 shoppers will do more than 50 percent of purchases via mobile devices.”
This is a statement of intention that needs to be qualified accordingly. But it indicates the degree to which shoppers are increasingly open to mobile (smartphone, tablet) purchases.
Social media experiences are also gaining in their influence over consumer shopping behavior according to the survey....
|
Smartphones accounted for 45.1 percent of all shopping traffic online in the first quarter of 2016. According to a study from Demandware, phones barely took the lead over computers, which accounted for 45 percent of all traffic. The e-commerce software provider predicts that phones will account for 60 percent of all e-commerce traffic by the end of 2017. As e-commerce continues to grow – it accounted for 7.8 percent of retail sales in the first quarter, up from 1.3 percent in 2002 – the importance of mobile also grows. "If they can get it right on mobile today and tomorrow, that's where they're going to see a lot of value going forward," Rick Kenney, author of the study and head of consumer insights for Demandware, told Star-Telegram. Sales from mobile more than doubled from 2013 to 2015, according to ComScore....
Looking at sales, 2017 will also be a benchmark year as $75.51 billion, or 50.0% of all retail mcommerce sales, will be transacted on smartphones. That will be up from 48% in 2016. As smartphones’ share of mcommerce sales continues to rise, tablets’ share will continue to fall. This year, tablets will capture 50.6% of mcommerce sales, with that figure falling to 48.7% next year. For perspective, mcommerce this year will represent 32.0% of all ecommerce sales, but just 2.6% of total retail sales....
The consumer is changing. Evolving. And it’s largely thanks to social media.The proliferation of social media has made it easier than ever before for consumers to reach out to brands, to research their purchases and to shop from anywhere in the world.
Here are four new social consumer behaviors that your brand should be paying attention to: - They are mobile
- The social shopper can shop from her living room, the subway or while at work. She can tweet recommendations in transit, and read reviews in bed. She can engage with brands anywhere at any time.
- Social consumers now spend more time accessing digital media through a mobile device than on a desktop...
On an average day we use mobile for longer than we use any other device (Source: Millward Brown AdReaction, 2014). By next year two-thirds of our internet consumption will come through smartphones and tablets (Source: Enders Analysis UK Forecast), so it makes sense that mobile will continuously change how we shop for the everyday essentials. The basic shopping process has stayed the same, but mobile has impacted each stage in very different ways....
More shoppers walking by are going into stores and, once inside, are spending more time there.
Of total foot traffic, about 1 in 10 consumers enter a store, based on the tracking of mobile phones in and around malls and stores.
And once inside the store, shoppers are spending 31 minutes, an increase from 26 minutes in the same month last year, according to the U.S. Retail Benchmark study, the monthly report on the tracking of tens of millions of shopping sessions by Euclid...
The smartphone is now an essential item that everybody carries with them (just like their keys and wallet, is a huge resource for brand discounts, and at-a-glance information about what is on offer at stores, enabling marketers to deliver brand messages at a specific point in time (instead of waiting for the shopper to leave).
Armed with mobile devices, consumers not only reap the rewards in terms of simpler, more powerful and efficient shopping, but can also help retailers better understand what is catching the eye of the busy shopper.
What do consumers enjoy about using mobile technology for shopping? This chart from Statista is a very telling set of statistics...
Consumers are using their phones to research, check product reviews, look up product information and, in some cases, make a purchase from their phone, based on a new report.
The study for SPS Commerce comprised a market analysis from Forrester’s Consumer Technographics Retail Online Benchmark survey along with data from a survey of 50 managers and executives at retailers with 500 or more employees conducted by Forrester.
During the past three months, consumers used their phones for a wide range of shopping activities, none of which seem to dominate. Here’s what they did, based on a survey of 5,000 online adults who use mobile phones
Consumers continue to use digital coupons to stretch their dollars. eMarketer forecasts that digital coupon users, which include internet users ages 18 and older who redeem a digital coupon or code via any device for online or offline shopping at least once per year, will account for 55.0% all US internet users in 2014.
The digital coupon audience is a relatively mature group, but there's still room for modest growth over the next few years.
Mobile coupon users are making up a growing portion of the larger digital coupon audience as more consumers make in-home purchases via smartphone and tablet and as more shoppers use a mobile device to enhance their in-store experiences.
eMarketer expects the number of adults who redeem coupons via mobile device for either online or offline shopping to rise from 78.69 million to 104.11 million between 2014 and 2016, or from 70.0% to 82.0% of all digital couponers....
What, you ask, is that crashing noise? It's the sound of consumer resistance to mobile shopping crumbling. “Every single transactional property on mobile—whether that's Uber, or Hotel Tonight—is lowering the barrier to make significant transactions on your mobile phone,” says David Tisch. If you can hail a ride and book a room, why would not also want to buy a car or lease an apartment?
That's what Tisch is betting on, anyway. He and his brother Alan are the co-founders of Spring, an app that debuted this fall trying to bring the entire world of fashion—high and low—to your phone. Of the more than 250 brands represented on Spring, most are middle-of-the-road, labels like Reformation and Vince, and almost half of the products Spring carries fall into the $100-$500 price range. Unlike a lot of other entrants into the mobile e-commerce (aka "m-commerce") space, however, Spring also offers a deep selection of offering from the low and high ends of the fashion spectrum, from Levi's to Carolina Herrera, putting Spring in a class virtually all its own....
Before even going to the store, one in three shoppers plan to tap into their phone to check prices, based on a new survey of 1,000 U.S. adults conducted by Google Consumer Surveys for Thinknear.
Before the holiday shopping trip, consumers expect to use their mobile phone for a range of activities.
They include: - 32% -- Price comparisons
- 31% -- Research gift ideas
- 27% -- Research product reviews
- 25% -- Look for coupons, sales
- 22% -- Make a shopping list....
|
The powerful impact of mobile on in-store and online shopping is highlighted in this research study. 70% of those who bought in store, checked mobile first.