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Eyeballs have been shifting aggressively to mobile in recent years but the bucks — at least for ecommerce — remained anchored to the desktop. That is now changing, according to a study by Criteo.
The advertising optimisation platform analysed individual transaction data covering over $US130 billion of annual sales across more than 3000 online retailers and travel advertisers, and discovered that across its extensive network mobile now accounts for almost 30 per cent of ecommerce transactions.
The company predicts that it will reach 50 per cent in the US in the near term....
Are you looking for the latest trends in social media marketing?
Has your business kept up with the growing mobile social media opportunities?
New research seems to show all roads leading to mobile. Whether we’re talking about Facebook, YouTube or the latest new toy, Snapchat—research shows that well-executed mobile strategies will offer the biggest payoff for marketers. Here’s a summary of the latest research…
...Conducted by OnePoll on behalf of I Love Velvet, the study found that 51 percent of Americans believe the cash register’s days are numbered, even saying that it would be “gone soon.”
“Instead,” the company says of its findings, “consumers favored solutions like MPOS which allow for a customer to check-out anywhere on the store floor. Thirty-five percent of respondents stated that they would shop at the store more often.”In addition, 17 percent of those surveyed would share their experience on social media, while 37 percent would tell a friend and recommend the retailer....
Mobile search is an unavoidable part of digital marketing as if brands don't adapt to consumer behaviour then they risk becoming sidelined if their competitors are faster to react....
Google has already predicted that mobile search will overtake desktop in the next few years, so businesses should really already have a mobile search strategy in place.But don't just take Google's word for it. Here are 30 compelling mobile search stats to help make up your mind...
Use of mobile search
A comScore study found that the total number of US searchers using mobile phones grew 26% between March 2012 and December 2012, from 90.1 million to 113.1 million searchers....
...Move over Siri. Google is poised to turn a futuristic gadget into reality with the invention of Google Glass. This new device will display information in a smartphone-like hands-free environment. No more walking down the street with your head down; now your screen will be visible on the lens of Google Glass. So what does this mean for marketing?
Now that Microsoft is rumored to be creating their own version (and Apple can’t be too far behind), this technology is a marketing game changer. The new devices will create a new revenue stream and a new way to connect with prospective customers. The technology is also going to lower the attention span of prospective customers to virtually one second. Instant access to the information you’re seeking via Google Glass will appear faster than you can unlock your smart phone, meaning your marketing strategy will be required to grab the user’s attention instantly.
I don’t own a crystal ball, so I can’t say for certain how it’s going to change, but what I can tell you is that if you’re not embracing and optimizing current marketing best practices, then you will fall that much farther behind in the game of business. Is your marketing staying with the trends or are you likely to fall behind? Take this quick quiz to find out....
Multi-screen ‘infotainment’ is becoming American’s preferred choice of leisure activity. Apparently, watching television via Direct TV bundles just isn’t enough, as 80 percent of people in a recent Deloitte survey said they multitask by using mobile devices while watching TV. That trend explodes during big TV events like the Super Bowl, Oscars, and Grammy awards shows.
The 2012 online survey, “State of the Media Democracy,” by Deloitte, also revealed that 26 percent of American consumers own a laptop, smartphone AND tablet. Of particular significance is the percentage of consumer owning tablets, which has risen 177 percent in just the last 12 months. And with mobile communication and viewing use and technology also on the rise, this trend remains constant whether consumers are at home or on the road. An April report from The NPD Group reports that a whopping 87% of people in the United States are using at least one mobile or second-screen device while watching TV....
Mobile warming is real. You can see its effects every day. From the incessant need to share photos to skimming the news, mobile phones are our digital lifelines.
And mobile warming – society’s growing addiction to mobile devices – is projected to grow exponentially.
Here’s a simple fact: more humans on this earth own a mobile phone than a toothbrush. While this might be a sign that we need to focus on our dental hygiene, it’s also a signal business owners can’t ignore....
If you're looking to up your mobile marketing strategy, check out these 5 vendors that can help....
The world of mobile is getting faster and faster, and that means more LTE everywhere. It also means less talking, more Facebook and, of course, more video. The bottom line — we are only just getting started. Some data points from Ericsson’s mobility report. We all must love watching video on the go, or else why would Ericsson say that video traffic is growing on the mobile networks by 60 percent annually. Ericsson, which released a new mobility report this morning, says that we will continue to see this trend as more people start to use smartphones and use them for everything.... It all adds up to powerful marketing potential...
It’s challenging to find your customers, but it probably shouldn’t be, right? I mean, you create a product and find a market and there you go. Business 101. Today, however, it’s more challenging than it’s ever been. Your customers are living on their terms, not yours. They are doing their best to avoid your direct marketing and advertising. They are living their lives with or without you. Something I stress to clients is how no customer will ever be as obsessed with your brand as you are! They are carrying on and fitting your brand into their lives.
Via Brian Yanish - MarketingHits.com
... Customers are accessing their social networks via smartphones, making the presence of retail brands on these social outlets even more important. Approximately 80% of smartphone users access social networks on their devices, and 55% of those users visit social networks on their devices once per day, according to Monetate.com. Shoppers are using their mobile phones to shop, as well. According to Digby.com, 40% of shoppers in 2012 checked three or more channels before a purchase, compared to just 10% a decade earlier. And Monetate reports that 96% of smart phone users have researched a product or service on their phone. This very real combination of social interaction and product research is a one-two punch that retailers need to stay alert to. It is increasingly imperative to make sure brands fully optimize their customer retail mobile and social experience.
Some 66% of small-business owners are using mobile devices and/or mobile solutions as part of their operations, according to a recent report from Constant Contact. Of those small-business owners using mobile devices, 73% said they use their phones or tablets to conduct social media marketing, and 71% said they use their devices to conduct email marketing. When asked what types of mobile/social advertising they currently employ, 97% said they use social media platforms like YouTube, Pinterest, Twitter, Facebook, and Instagram....
Did you know that a recent study showed that almost half (44 percent) of moms have gone on to make a purchase after a friend posted a recommendation or liked a product on a social media site? We’ve been here before, of course (many times), but it bears repeating – moms and social media make a great mix, and if these socially savvy ladies are a demographic fit for your business then you should absolutely be engaging with them – frequently – within your marketing campaigns. You need more proof? Moms love to share information about products. Your products. More than nine in ten (92 percent) pass along information about deals or finds to others, and 78 percent of moms follow brands on social media to get coupons and discounts (compared to 55 percent of other folk). They’re mobile, too – 89 percent of moms use their smartphone to check social media on the move....
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As marketers, we are all eager to begin leveraging multiple channels to speak to our customers when and where they are most likely to engage with our brand. With 90%+ open rate on SMS and engagement rates of up to 8 times higher than email, SMS marketing presents a huge opportunity for marketers.
However, one key issue that seems to continually get lost in the shuffle is that many tried and true digital marketing strategies don’t always translate well to SMS. SMS represents a much more disruptive form of communication for the consumer than email, display or social, which are all much easier for consumers to filter or just avoid. As you think about getting started with SMS, here’s four strategies to think about.…
Shoppers like looking on their smartphones but buying in person.
Customers, it seems, are increasingly turning to smartphones and tablets to research the devices they're going to buy. Mobile engagement firm JiWire just released its quarterly audience report which claims that 42% of surveyed customers prefer looking at the products they're considering purchasing on their smartphones or tablets instead of on a laptop. According to the study, 45% of customers also prefer to purchase products in-store instead of buying online.
JiWire surveyed more than 1,300 customers online. Of course, being a mobile engagement firm, they have a vested interest in noting increased use of smartphones for e-commerce, but their report sounds similar to other studies conducted as of late. As mobile apps become easier to use and offer a smoother shopping experience than the conventional web, users will migrate to them. One recent Skava study found that customers like mobile but are turned off by poor mobile retail experiences, and a Parago study found that showrooming is up 400%....
With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story to demonstrate the value of mobile advertising – and how it will help bring your clients closer to that pot of gold. Stay tuned.
We all know that mobile is important. All you have to do is stand in the middle of Times Square and observe the people around you: at least 50 percent of the crowd will be using their mobile device in some capacity at any given moment....
We're still in the early days of mobile campaign effectiveness measurement. Without a large body of work proving that mobile ads do in fact work, it's important to be able to tell a cohesive story to help demonstrate the value of mobile advertising while the measurement results begin to trickle in....
Here is the story to tell of why mobile will begin to effectively monetize, as told in three acts....
The popularity of smartphones is bringing an increase in the growth of the use of online content from those sources. For example, a recent report from Brafton indicated that smartphone users and tablet users have increased their visits to websites by 52 percent this year, when compared to the same time last year.
Moreover, the design of a brand’s site can elicit various reactions from visitors. Done properly, and optimized for a smaller screen and touchscreen functions, brands can elicit excitement and a drive to learn more and take action – such as make a purchase – leading to a potential rise in conversions....
A new study from IAB reveals that worldwide mobile ad revenue rose by a massive 82.8% last year to $8.9 billion from $5.3 billion in 2011. That's right -- while many traditional advertising channels are slumping, mobile ad spend nearly doubled from one year to the next.In terms of share of ad sales by region, Asia-Pacific leads the way (40.2 percent), surpassing North America (39.8 percent). Next in line are Western Europe (16.9 percent), Central Europe (1.3 percent), Middle East & Africa (1.2 percent), and Latin America (0.6 percent).
Why is mobile advertising growing so explosively? The report cites rising smartphone adoption, fast-expanding 3G and 4G networks, along with more time spent on mobile devices. Also, companies like Google, Facebook, Amazon, and Microsoft are devoting more attention to mobile media, mobile devices, and therefore, mobile advertising....
Even business-to-business brands seem to be getting a grip on the mobile world. Intel this week is launching a month-long campaign on News360, a mobile news aggregation app. The tech company is using the app to promote its new IT Business Report mobile app.
The fact that a B-to-B marketer like Intel—mobile is often depicted as a consumer space—is buying News360's ads underscores how major companies are increasingly giving relatively obscure smartphone apps a shot at their business. In a saturated apps market, News360 needs to prove itself, as brands have countless options to choose from. To that end, the 3-year-old mobile developer, which claims roughly four million users, is now jumping on the buzzy native trend in its pitches to advertisers....
If you ever wanted an invaluable source for mobile marketing stats and research data, Digby has it. This is a really impressive list of more than 200 research links with a particular focus on mobile commerce and engagement. Just a few eye-opening stats to whet your appetite: - Mobile now accounts for 12 percent of Americans’ media consumption time, triple its share in 2009. (Source: Digiday, 2013)
- 46% of showrooming shoppers still ended up making a purchase in-store, an 11-point increase from 2011. (Source: Pew, 2013)
- 80% of smartphone owners want more mobile-optimized product information while they’re shopping in stores. (Source: Moosylvania, 2013)
- Nearly 50% of shoppers believe they are better informed than store associates. (Source: Motorola, 2013)...
The next phase of mobile marketing? Location-based listening, which helps you gather powerful info to drive offers, sales and customer service.... You don’t have to look far to read an article about the growth of mobile phones. And although mobile marketing elements like mobile-friendly websites are still important, the next phase of mobile marketing is here: location-based listening. What if you knew someone was sitting in a train station that also housed your café and you could send that person a coupon for a free cup of coffee if they stop in for a fresh croissant? Or what if, while in your store, a customer sent out a disgruntled tweet—and you could use location-based data to quickly diffuse the situation and help make things right? Some of the earliest location-based listening opportunities have come from Foursquare’s business platform, where businesses can monitor foot traffic from “check-ins” and encourage sales with check-in specials, coupons and other updates. The possibilities are endless—and what’s even more exciting? The technology is just getting started....
Instead of holding mobile performance to the same standards as desktop and tablets, you should adopt an altered and more realistic set of KPIs. Here are three strategies to succeed in today’s mobile marketplace....
Ready to launch a B2B mobile marketing strategy but not sure where to start? Try these 15 tips you can use today. If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. The good news is that B2B mobile marketing can be every bit as useful in the business marketplace as it is in the consumer marketplace. With that in mind, I thought I’d share some of the best uses of B2B mobile marketing so that you can apply some of the ideas to your business. But before we get started, let’s recap a few mobile marketing statistics so that you can better understand why B2B mobile marketing is becoming so critical in today’s world. Check out these statistics compiled by BarnRaisers.com: 9 - 6% of marketers currently use or are planning to incorporate mobile into their mix - 85% report an intent to raise their mobile budgets in the near future 84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads - 42% are concerned about having proper mobile metrics in place - 42% report an ability to prove ROI
Only 21% state they have been successful in mobile – a decrease from 2010 Now you’re convinced, right? If you’re still unsure of how exactly to go about implementing a B2B mobile marketing strategy, here are 15 ideas to get you started:...
Location, location, location, the real estate cliché, has additional meaning in terms of devices, computers, smartphones and tablets. Like place, one of the 4Ps of marketing, your business’s findability influences the prospects and buyers you can reach. When it comes to small business, your target audience must be able to find you regardless of the device(s) they use. You must think mobile and local! 5 Mobile marketing research insights for small business...
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The move to mobile is relentless and marketers need to grab hold of it.