Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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5 mobile advertising trends to watch out for in 2015

5 mobile advertising trends to watch out for in 2015 | Public Relations & Social Marketing Insight | Scoop.it
From e27.co - January 2, 2015 2:13 AM

Emerging markets will continue to outshine developed markets when it comes to growth in smartphone and mobile internet penetration. While mobile and PC have often been treated alike by marketers, there is a radical difference in the way consumers interact with these two media.


Marketers need to adapt to this evolving consumer behaviour with a mobile-only strategy.Marketers can leverage user data to create customised mobile ad campaigns that serve ads that are contextually relevant and target the right user...

Jeff Domansky's insight:

What will the new year bring in for the mobile marketing ecosystem? Dippak Khurana, Co-founder and CEO, Vserv decodes.

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Marco Favero's curator insight, January 2, 2015 3:26 AM

aggiungi la tua intuizione ...
Mike Allen's curator insight, January 2, 2015 5:57 AM

The shift to mobile is an earthquake which marketing people have yet to fully adapt to all the possibilities. Engagement via mobile and an easy-to-use App are vital
Media Marketing Mgmt.'s curator insight, January 15, 2015 8:17 PM

Listen mobile is the only great way to engage
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Mobile Marketing: 15 Steps to Build a Mobile Marketing Plan that Zooms Results!

Mobile Marketing: 15 Steps to Build a Mobile Marketing Plan that Zooms Results! | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - August 31, 2014 2:45 AM

The modern consumer of today is mobile, social, savvy and smart. Your online and mobile platforms must be able to serve them what they need and want from you how and when they need it.


Take a listen to this episode of the Social Zoom Factor episode for15 steps to build your mobile marketing strategy and plan. I share with you tips, strategies and best practices to help you integrate, create amazing user experiences and drive real business return on your investment. It’s not just about developing a pretty mobile website or application, but instead about how you can develop and launch an integrated platform that serves the needs of your customers and help you achieve your goals and objectives....

Jeff Domansky's insight:

Good overview of mobile marketing.

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How Shoppers Use Mobile Phones in Stores

How Shoppers Use Mobile Phones in Stores | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - November 14, 2013 3:13 AM

Just under one-third (30%) of US shoppers and 40% of UK shoppers use their smartphones when shopping in brick-and-mortar stores, according to recent study by Usablenet.These customers use their phones in-store primarily for messaging/emailing (84% in the United States, 90% in the United Kingdom), engaging on social networks (64% US, 45% UK), comparing product prices (71% US, 66% UK), and checking customer reviews (51% US, 57% UK)....

Jeff Domansky's insight:

Valuable research into mobile shopping habits by consumers in the store.

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L’Oreal: 70% of Consumers Are Now Doing Online Research | Mobile Marketing Watch

L’Oreal: 70% of Consumers Are Now Doing Online Research | Mobile Marketing Watch | Public Relations & Social Marketing Insight | Scoop.it
From www.mobilemarketingwatch.com - December 12, 2014 10:04 AM

According to a recent study done by the cosmetics company L’Oreal (which has long been the leader in digital marketing among cosmetics companies), 70% of consumers are doing online research before making a purchase. What does that mean for brands and marketers? That digital marketing is now more important than it has ever been before.


According to Mirela Nemtanu, the company’s manager for corporate communication and public affairs in Romania, “The digital plays a major role: in the cosmetic and beauty area, the percentage of those who search online before buying is 70%. That means that social media is a must.”...

Jeff Domansky's insight:

Is social media necessary for business? You shouldn't have to ask, but here's more proof positive.

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Adlava's curator insight, December 12, 2014 2:18 PM

With more consumers doing online research than ever before, businesses can't continue to ignore the importance of a strong web presence.
WebTech Group's curator insight, December 28, 2014 5:35 PM

L’Oreal: 70% of Consumers Are Now Doing Online Research | Mobile Marketing Watch - St Louis Media
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4 Location-Based Marketing Tactics That Are Working

4 Location-Based Marketing Tactics That Are Working | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - August 5, 2014 1:57 AM

With marketers allocating more advertising spend to mobile, a number of recent campaigns highlight how brands are now going beyond basic apps and sites to prominently play up location.


Here are four interesting examples within the past few months that demonstrate what’s happening in mobile and where brands are investing most right now....

Jeff Domansky's insight:

Among the tactics paying off are beacons and coupons evident in these four very useful case studies.

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