Public Relations & Social Marketing Insight

So you’ve heeded Google’s warning, you’ve got your website mobile friendly, but is your content optimised for mobile users too?

A paragraph of text on a large screen can seem like an essay on a mobile device. Take the time to break your content up into easy to follow slices in order to provide mobile visitors with the best possible user experience.

Vertical Leap share some great tips to help you achieve this in the infographic below....

The algorithm change is evidence Google knows it has to surface websites that painlessly get users what they need at the time that they need it. Google doesn't want to send mobile users to websites that provide a frustrating browsing experience -- that would damage Google’s promise to its users to always deliver helpful, relevant content. 

But this algorithm change is not what marketers should be reacting to. It’s a signal of a much larger shift that’s afoot. It’s the canary emerging from the mine shouting, “Consumer behavior is changing! We must adapt!”

Building a mobile-friendly website is step one, but tweaking your website will not keep you ahead of consumers’ changing behavior and expectations. In short, you have to infuse your marketing strategy with a “mobile mindset.” Here's how....

With marketers allocating more advertising spend to mobile, a number of recent campaigns highlight how brands are now going beyond basic apps and sites to prominently play up location.

Here are four interesting examples within the past few months that demonstrate what’s happening in mobile and where brands are investing most right now....

Tablet, smart TV and smartwatches are expected to eat into the dominance of mobile phones for internet browsing over the next year meaning that content marketing strategies need to continue to adapt to each device, according to a new report out this week.

The quarterly study of user behaviour by global mobile advertising network Buzzcity found that whilst mobile phones still dominated internet browsing amongst consumers – with 83% using the medium – the figure is actually down on 2014 when 86% of global users were using mobiles for internet browsing,

Tablets meanwhile accounted for 12% and smart TV for 10% of usage. Demand for smart TVs actually nearly doubled in the past year – up from 7% in 2014 to 12% in 2015. With 8% of those surveyed planning to buy a smartwatch in the next six to twelve months the mobile figure is expected to decline further. The study showed that whilst multi-device access, where users are surfing across two or more devices, is small currently at 9% the figure is expected to grow this year thanks to a proliferation of devices. One in ten (12%) use their laptops and PCs to access the internet....

The modern consumer of today is mobile, social, savvy and smart. Your online and mobile platforms must be able to serve them what they need and want from you how and when they need it.

Take a listen to this episode of the Social Zoom Factor episode for15 steps to build your mobile marketing strategy and plan. I share with you tips, strategies and best practices to help you integrate, create amazing user experiences and drive real business return on your investment. It’s not just about developing a pretty mobile website or application, but instead about how you can develop and launch an integrated platform that serves the needs of your customers and help you achieve your goals and objectives....

...Mobile content is distinct because of the idiosyncratic and curious ways users interact with it. A Rumble study from 2013 found that while certain mobile app user behaviors were similar, most of those interacting with mobile content exhibited unique behavior.

Apps account for 86% of the average US consumer’s time on a mobile device, while time spent on the mobile web declined. How can marketers make their content stand out in such a crowded mobile marketplace?

Here are eight ways marketers can amplify content on mobile...

Are you looking for the latest trends in social media marketing?

Has your business kept up with the growing mobile social media opportunities?

New research seems to show all roads leading to mobile. Whether we’re talking about Facebook, YouTube or the latest new toy, Snapchat—research shows that well-executed mobile strategies will offer the biggest payoff for marketers. Here’s a summary of the latest research…