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Mobile has proliferated every free second we have — social media is one of the bits of content we happen to consume on our phones and tablets — but it is by no means the only thing. The lesson to be heeded here (especially if you have rich media content to distribute) is do not just post it to Facebook and Twitter and hope that it reaches your audience. Chances are that a small sliver of your audience will see it; but more importantly ensure that your entire arsenal of online marketing weaponry is mobile ready — if not mobile first.
[Sage advice ~ Jeff]
