Public Relations & Social Marketing Insight
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Need More Evidence #Mobile Advertising is Working? Here You Go! | NativeMobile.com

Need More Evidence #Mobile Advertising is Working? Here You Go! | NativeMobile.com | Public Relations & Social Marketing Insight | Scoop.it
From nativemobile.com - January 29, 2015 2:28 AM

Need more proof that mobile advertising is working? Okay, you twisted our arm.


The most recent salvo comes in a new report from NinthDecimal, a mobile audience intelligence company. In its consumer packaged goods (CPG) “Mobile Audience Insights Report,” the company notes that “70 percent of consumers tried a new product as a direct result of seeing a mobile ad.”


That represents a 49 percent increase over 2013. Indeed, the research suggests that mobile is increasingly influencing every stage of a consumer’s path-to-purchase....

Jeff Domansky's insight:

Here's the proof that mobile advertising works. Now, what are you going to do about it?

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4 Guidelines to Avoid a Fragmented Consumer Experience | Clarice Technologies

4 Guidelines to Avoid a Fragmented Consumer Experience | Clarice Technologies | Public Relations & Social Marketing Insight | Scoop.it
From claricetechnologies.com - October 9, 2014 10:36 AM

Consumers today no longer see you and your brand in isolated interactions, they journey across devices, mediums, and physical locations in the course of accomplishing a single task. There is a thin line between the physical and digital experience today, as objects are able to exchange live data, thanks to technologies like the Internet of Things. Users have evolved through these experiences and raised the bar.


Consider the touchpoints in making an airline journey: first a consumer may visit the website to search for flights, and do an online booking. She may get the confirmation via an SMS, and details of the flight via an e-mail, which she may read on a smartphone. Next, she may check in using the smartphone, and choose seats from a kiosk at the airport. She may receive in-flight messages on a TV console once she is seated. During the booking on the website, she may come to know about promotional offers and upgrades, and redeem her frequent flier miles. There is a variety of information and interaction at each channel....

Jeff Domansky's insight:

Integrating your content for many devices is simply smarter marketing. There's no excuse for frustrated customers.

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Mobile marketers must reach for the stars

Mobile marketers must reach for the stars | Public Relations & Social Marketing Insight | Scoop.it
From econsultancy.com - July 25, 2013 8:30 AM

The success of mobile as an advertising medium depends on shifting people’s perceptions about what advertising looks like....


According to new research, the performance of the Mobile Rising Stars is the strongest evidence that creative ad formats far outshine traditional banner advertising.


The study compared the same advertising creative from cookie manufacturer OREO, displayed in both traditional banner and the six new Mobile Rising Stars formats such as the “Slider” and the “Film Strip”,The study compared the ad interaction and brand uplift of static banners with Mobile Rising Star formats, which provide a mix of in-content, expandable, pushdown and overlay advertising, all incorporating rich media functions.


The standout finding from the research, for me, concerned brand recall: almost every user (98%) who viewed a Mobile Rising Star ad recalled the name of the brand advertised – almost a fifth more than those who viewed the standard mobile banner ad.Furthermore, those who interacted with a Rising Star ad were 23% more likely to recall the brand messaging than those who viewed a traditional static banner. This is powerful evidence that consumers want to be able to control whether or not they initiate and interact with ads....

Jeff Domansky's insight:

These new formats for mobile ads out perform traditional banner ads significantly. Valuable information for marketers.

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Forrester: Mobile Is The Anti-Channel

Forrester: Mobile Is The Anti-Channel | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - January 3, 2015 2:33 AM

While most marketers continue to think of mobile as a channel — one that runs somewhat parallel to its Internet presence — a new report from Forrester Research says it’s time to reverse that perspective.


“Mobile eliminates the notion of channels by blurring the distinction between the physical and digital worlds,” writes analyst Julie A. Ask. And brands like USAA, using mobile as a way to sell expanded services; Starbucks, which is continually finding new ways to streamline purchasing, or Guinness building passionate beer communities, are finding that “mobile generates new revenue, improves customer relationships and reduces costs throughout all channels.”...

Jeff Domansky's insight:

Time to rethink mobile marketing strategies based on this recent Forrester Research study.

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The Growth of Multiple Screens and Online Multitasking | Socialnomics

The Growth of Multiple Screens and Online Multitasking | Socialnomics | Public Relations & Social Marketing Insight | Scoop.it
From www.socialnomics.net - July 31, 2013 10:05 AM

Multi-screen ‘infotainment’ is becoming American’s preferred choice of leisure activity. Apparently, watching television via Direct TV bundles just isn’t enough, as 80 percent of people in a recent Deloitte survey said they multitask by using mobile devices while watching TV. That trend explodes during big TV events like the Super Bowl, Oscars, and Grammy awards shows.


The 2012 online survey, “State of the Media Democracy,” by Deloitte, also revealed that 26 percent of American consumers own a laptop, smartphone AND tablet. Of particular significance is the percentage of consumer owning tablets, which has risen 177 percent in just the last 12 months. And with mobile communication and viewing use and technology also on the rise, this trend remains constant whether consumers are at home or on the road. An April report from The NPD Group reports that a whopping 87% of people in the United States are using at least one mobile or second-screen device while watching TV....

Jeff Domansky's insight:

Many screens equal many opportunities for customer engagement if you have smart content strategies in place.

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