Public Relations & Social Marketing Insight

Big retailers such as Nordstrom, Victoria’s Secret and Lowe’s are increasingly bringing physical manifestations of social media into their stores to excite mobile-savvy shoppers and drive sales.

With more shoppers using their phones in-store, often to connect with social media, and throughout the path-to-purchase, it makes sense for retailers to carry over the interest in social media to their window displays and other store marketing efforts. The strategy is an example of the blurring of the lines between marketing, content and advertising as omnichannel marketing matures....