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The recent news that mobile searches have surpassed desktop searches on Google was considered monumental.
There is no arguing that mobile is not tremendously important. Even for those who did not previously think much about mobile, there was no way to miss Google’s announced “Mobilegeddon” — it was the SEO’s Y2K. Any business in today’s market that ignores its mobile presence does so at their own peril.
This emphasis on mobile might be a story of its own making, however. To be sure, mobile has come a long way since just a few years ago. Yet this new focus on “everything mobile” and “mobile first” might be misplaced if it is to the exclusion of your multi-device users.
What if “mobile first” is not everything it’s hyped to be? What if you are sacrificing real users and real money on the altar of “mobileness”?...
I have run into this issue recently -- whether mobile first is the best marketing strategy -- and appreciate the framing in this article.