Public Relations & Social Marketing Insight

Ahead of this year’s holiday season, mobile commerce appears to have reached critical mass, new research suggests.
In fact, a full 88% of regular mobile users now take advantage of retail mobile apps, according to findings from app marketing firm Apptentive.

That share represents an increase of 174% since Apptentive conducted comparable research, last year.

Even among respondents who reported a preference for shopping in-store, 47% said they plan to do least some of their holiday shopping with retail mobile apps.

Among survey respondents who reported using retail mobile apps, 61% said they use the apps at least once a month....

Eyeballs have been shifting aggressively to mobile in recent years but the bucks - at least for ecommerce - remained anchored to the desktop. That is now changing according to a new study by Criteo.

The advertising optimization platform analyzed individual transaction data covering over $130 billion of annual sales across more than 3,000 online retailers and travel advertisers recently and discovered that across its extensive network mobile now accounts for almost 30 per cent of ecommerce transactions.

And the company predicts that it will reach 50 per cent in the US in the near term.Criteo also outlines what it sees as five new mobile shopping trends....