Public Relations & Social Marketing Insight

But how on earth would you ever know whether the brand you are choosing to buy has equality in mind or even gives a damn about women in general? Good news, there’s now an app for that! It is called Buy Up Index and we predict it will be a game changer and keep brands accountable to the majority of the consumer market.

The app rates a company or a brand from A to C and using a proprietary rating method, they assess companies based on four major factors: women employees, women leadership, corporate citizenship and marketing...

To state the obvious: Modern, smartphone-toting humans spend most of their time indoors.

But indoor spaces often block cell signals and make it nearly impossible to locate devices via GPS. Beacons are a solution.Beacons are a low-cost piece of hardware — small enough to attach to a wall or countertop — that use battery-friendly, low-energy Bluetooth connections to transmit messages or prompts directly to a smartphone or tablet. They are poised to transform how retailers, event organizers, transit systems, enterprises, and educational institutions communicate with people indoors.

Consumers might even want to deploy them as part of home automation systems....

Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? It's no longer the end-of-meal buzz kill.

It's been an exciting year for mobile apps. Not only have some of our favorite apps gone through redesigns and other changes, but a ton of new apps have been created to make our lives easier.

Here are some of my favorite apps that have made a difference in my life this past year whether through better organization, helpful tips, or teaching me something new....