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5 Things You Need to Know About Google's Mobile Changes | Convince and Convert

5 Things You Need to Know About Google's Mobile Changes | Convince and Convert | Public Relations & Social Marketing Insight | Scoop.it
From www.convinceandconvert.com - May 7, 2015 11:02 PM
There are two major changes at play in Google’s recent move to favor mobile:

First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads.

For us at Bluebridge, these changes do not come as a surprise—and we are not panicking. With about 60% of online traffic coming from mobile, it is no surprise that Google is making moves to cement mobile as king. Here are the five most important things you need to know to stay ahead of the game—and hopefully alleviate some fears.
Jeff Domansky's insight:

Don't panic, just cover the basics for mobile responsiveness.

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Mobile SEO: How to Rank in Mobile Search, Post Google’s Mobile Update

Mobile SEO: How to Rank in Mobile Search, Post Google’s Mobile Update | Public Relations & Social Marketing Insight | Scoop.it
From www.webmarketinggroup.co.uk - February 1, 2015 5:01 PM

Google is widely expected to soon rollout a major update to its ranking algorithm that will impact results for searches carried out on mobile devices.

This guide will take you step by step, through all of the actions necessary to become fully compliant with all of Google’s Mobile SEO and Mobile Usability requirements.

According to Stat Counter, in December 2014, mobile searches accounted for 32% of all searches made globally.

This update is therefore likely to have a major impact on most websites and on the search engine landscape....

Jeff Domansky's insight:

Google's next algorithm update is expected to negatively impact websites that are not mobile-friendly. This report is essential reading to help you get your website mobile ready. Critical reading for marketers. 10/10

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Will Mobile Apps Be Google's Undoing? (Hint: No)

Will Mobile Apps Be Google's Undoing? (Hint: No) | Public Relations & Social Marketing Insight | Scoop.it
From searchengineland.com - April 5, 2013 2:06 AM
The New York Times offers an interesting story about Google and the competitive landscape of mobile. The headline is “As Web Search Goes Mobile, Competitors Chip at Google’s Lead.” The central idea of the article is that while Google is used on the PC equally to discover information and to navigate to specific sites, on smartphones people go directly to apps such as Amazon, Kayak or Yelp. As a basic matter, that’s accurate. However, quoting Danny Sullivan, the story also acknowledges that there’s still a great deal of mobile search activity, which is dominated by Google. Indeed, according to StatCounter, Google’s global mobile search market share is roughly 95 percent. Yet, we also know that “four out of five minutes” spent on mobile devices are spent with apps (per comScore). And, Nielsen said previously that roughly 80 percent of mobile time is with apps rather than the browser....
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Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update

Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - March 31, 2015 8:47 PM

What's the new algorithm update about? It will use mobile-friendliness as a ranking signal -- if your website isn't mobile-friendly, you could get dinged in the SERPs when someone is searching Google using a mobile device. 

So if you want to make sure that you're prepared for this change, keep on reading. We'll dive into more details on what the update will entail and give you some tools to help diagnose your site's mobile-readiness....

Jeff Domansky's insight:

Hubspot offers valuable advice to help you get ready for Google's next algorithm update. If your website isn't mobile-friendly, your search rankings could suffer.

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Google Launches Mobile-Friendly Site Testing Tool - Search Engine Journal

Google Launches Mobile-Friendly Site Testing Tool - Search Engine Journal | Public Relations & Social Marketing Insight | Scoop.it
From www.searchenginejournal.com - November 29, 2014 9:50 AM

Today Google announced the launch of a mobile-friendly test tool to see if your website passes Google’s criteria for what it consider to be a mobile optimized site.


In case you’re wondering why it’s important to meet Google’s mobile-friendly criteria, it’s because they’re adding a “mobile-friendly” label in its search results next to sites that pass this criteria.


Since this is a brand new addition, there’s no way to know how it will affect click-through rate, but I think it’s a safe bet that mobile searchers are going to visit a page labeled “mobile-friendly” before visiting a page without that label.Here’s another big reason why it’s important for your site to meet Google’s criteria — it may impact your rankings....

Jeff Domansky's insight:

Even more important evidence that mobile matters to your website and your business. Essential reading for marketers. 9/10

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