Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Eleni Marouli on Mobile Advertising: The Future is Native

Eleni Marouli on Mobile Advertising: The Future is Native | Public Relations & Social Marketing Insight | Scoop.it
From nativeadvertisinginstitute.com - December 17, 2016 2:32 AM

Mobile advertising has grown faster than any other medium in the last four years and is now a significant proportion of online advertising revenue. Initially, it struggled to match the success of mobile app usage and consumer spending.


Early mobile advertising formats such as banners have been borrowed from other online media rather than built to best exploit the very different mobile medium. While older formats may have been relatively easy to implement at scale, they have not been built to address the challenges and take advantage of the opportunities that mobile provides.


Third party in-app native will continue to grow, at an annual average rate of 70.7%


While first party in-app native will continue to be the largest revenue driver, third party in-app native will continue to grow, at an annual average rate of 70.7% and will account for 10.6% of all mobile display advertising at $8.9bn by 2020.


However, the paths to adoption of native advertising vary for different types of mobile publishers. A flexible approach which puts the user experience at the heart of the advertising strategy is crucial for the success of native....

Jeff Domansky's insight:

Judging from the fact that mobile advertising has grown faster than any other medium in the last 4 years, mobile advertising's future is native.

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37% of shoppers start on mobile

37% of shoppers start on mobile | Public Relations & Social Marketing Insight | Scoop.it
From www.fierceretail.com - May 16, 2016 2:21 PM

There's more evidence to support the growing importance of mobile devices along the path to purchase.

According to Nielsen's fourth-quarter 2015 Mobile Wallet Report, 37 percent of respondents said their purchases start with mobile shopping more than one-quarter to half of the time.

The report compares mobile use from the fourth quarter of 2015 to the same period the year before. It found that shoppers are using mobile devices, particularly smartphones, to assist with in-store sales more frequently than for online shopping.

Roughly 72 percent are researching an item or checking prices on a smartphone before buying. Store locators are popular with 60 percent of smartphone users, and 55 percent are using mobile coupons.

Reviews are popular with slightly more than half of all mobile device users and 44 percent of smartphone users use digital lists while shopping....

Jeff Domansky's insight:

Marketers, check out these key Nielsen stats:

  • 37% of shoppers start on mobile
  • 72% are researching or checking prices on smartphone
  • 60% are looking for locations.
  • 55% are using mobile coupons.
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5 reasons mobile will disrupt journalism like the Internet did a decade ago | Poynter.

From www.poynter.org - April 7, 2013 12:05 PM

Imagine being able to rewind to the 1990s and help your news organization make key decisions — and create new habits — to help prevent a landslide of layoffs and enable the business to thrive on the Internet. That’s the opportunity we have today with mobile, the second tidal wave of change about to collide with the news industry. To compete in this new world, news organizations must adopt a “mobile first” mindset and create sustainable mobile businesses. But many newsrooms believe that a “mobile, too” approach will be enough, as advocated by Business Insider’s Henry Blodget....

Jeff Domansky's insight:

The impact on Business and Marketing is equally huge...

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wanderingsalsero's curator insight, April 7, 2013 7:33 PM

I can agree with this even without reading it.  I think an interesting way to investigate/ponder moble social media isn't as much from a technology standpoint but also from a niche standpoint...e.g. if I had a dance studio, how could I use mobile social media....with the unique ingredient being 'mobile'.
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2013 Mobile Marketing Trends: 2 key data points to help you understand this growing behavior | MarketingSherpa Blog

2013 Mobile Marketing Trends: 2 key data points to help you understand this growing behavior | MarketingSherpa Blog | Public Relations & Social Marketing Insight | Scoop.it
From sherpablog.marketingsherpa.com - February 14, 2013 10:38 PM

“Mobile is a behavior, not a technology. It’s about accessing content wherever you are. It’s really the use that is mobile, not the device,” Anna Bager, VP and GM, Interactive Advertising Bureau’s Mobile Marketing Center of Excellence, said in an interview with ClickZ.

 

This leads to part of the challenge facing marketers. How do you optimize for this emerging behavior? After all, technology is easier to optimize for than fickle people. If you were just optimizing for technology, you could simply, or not so simply, make sure something reads well on mobile....

Jeff Domansky's insight:

Chasing a moving target - mobile behavior!

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Look beyond news for mobile innovation

Look beyond news for mobile innovation | Public Relations & Social Marketing Insight | Scoop.it
From www.niemanlab.org - January 4, 2013 11:47 PM

The list of breakthrough interfaces for reading news on smartphones is a short one. Instapaper is arguably the pioneer in this area, with its focus on a simple reading experience. Vox Media’s SB Nation iPhone app cleverly grouped news updates about the same topic (Vox tweaked that design in its current web app approach.)


But many mobile news apps and sites are little more than re-skinned RSS readers, and surprisingly few publishers even bother to format their email newsletters for easy reading on iPhones and BlackBerries. When we were creating Quartz earlier this year, we needed to look for inspiration to non-news applications, such as the Clear to-do list app — it’s hard to find boldness and creativity in the news industry’s smartphone products.

Jeff Domansky's insight:

News industry and business are lagging in mobile innovation...

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Martin (Marty) Smith's comment, January 5, 2013 12:03 AM
Mobile changes everything, so look beyond the obvious or create beyond the obvious to disrupt a space that is all about disruption.
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Beacons to deliver 1.6B coupons annually by 2020: report - Luxury Daily - Research

Beacons to deliver 1.6B coupons annually by 2020: report - Luxury Daily - Research | Public Relations & Social Marketing Insight | Scoop.it
From www.luxurydaily.com - May 17, 2016 5:26 PM

Coupons are quickly growing as a significant component of beacon-enabled proximity marketing thanks to strong redemption rates, with brands and retailers forecast to deliver 1.6 billion coupons a year by 2020, according to a new report from Juniper Research.

The results point to how proximity marketing is gaining traction as retailers look to engage more deeply with consumers in and around their stores, prompting the volume of beacon-enabled coupons to grow quickly from the 11 million expected to be delivered in 2015. However, the research also underscores the potential danger of turning beacons into nothing more than another offer channel, which is likely to cause shoppers to lose interest.

“I would imagine that coupons will represent a key plank of any beacon-based proximity marketing strategy,” said Dr. Windsor Holden, head of forecasting and consultancy at Juniper Research as well as author of the report....

Jeff Domansky's insight:

Talk about powerful? Beacons will deliver more than 1.6 billion coupons a year by 2020 according to a new report from Juniper Research. Recommended reading for retailers and marketers. 9/10

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Seven mobile statistics that should spur digital publishers to action | IJNet

Seven mobile statistics that should spur digital publishers to action | IJNet | Public Relations & Social Marketing Insight | Scoop.it
From m.ijnet.org - February 25, 2014 3:41 AM

...What small and large digital publishers ought to learn from these figures is that the public is moving so quickly to mobile consumption of news and social sharing that they need to take action.


In this kind of environment that requires rapid shifts in tactics and strategy, small news organizations that live only on the web have an advantage. They can move faster without having to worry about generating revenue to service debt or other legacy costs.


The rise of mobile and the rise of social media sharing represent a huge opportunity for those who are ready for it. And a huge missed one for those who are not.

Jeff Domansky's insight:

Can publishers, not to mention marketers, PR and advertising agencies catch their breath long enough to catch up to mobile consumers?

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aanve's curator insight, February 25, 2014 9:41 PM

www.aanve.com

 
Diego Luengo's curator insight, February 26, 2014 3:21 AM

...empieza a ser raro ir por la calle y ver a alguien que no esté mirando el móvil...

 
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Why Your Blog Needs to be Optimized for Mobile Devices | Blogging Tips

Why Your Blog Needs to be Optimized for Mobile Devices | Blogging Tips | Public Relations & Social Marketing Insight | Scoop.it
From www.bloggingtips.com - February 18, 2013 11:02 PM

...More and more people are searching the web on their mobile phones. It’s even believed that mobile Internet will surpass desktop Internet use by 2014. That’s according to Microsoft data.

What does this mean for your blog?

Since most people are with their mobile phones, there’s a better chance of getting your blog read. You have to utilize all possible avenues for obtaining traffic. And since it’s found that Americans spend, on the average, 2.7 hours on their mobile phones checking social networks, they’re more likely to stumble upon blogs being passed around different sites.

 

The increase in number of people using the Internet through mobile devices (smartphones and tablet PCs) signals a new era for marketers, website owners, and bloggers. This just opened up a new source of traffic for you....

Jeff Domansky's insight:

Get mobile and get a bigger blog audience...

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Big changes coming to your smartphone, business | Puget Sound Business Journal

Big changes coming to your smartphone, business | Puget Sound Business Journal | Public Relations & Social Marketing Insight | Scoop.it
From www.bizjournals.com - February 13, 2013 9:50 PM

Businesses may soon be able to lure customers passing by their stores with precisely-timed, tailor-made discounts sent to their cell phones.

 

AT&T Senior Vice President Jeff Bradley said his company is working with a well-known restaurant chain on an app that would send a customer a dollar-off coupon for her favorite latte or slice of pizza.

 

His statement created an audible buzz among the nearly 1,000 people in the big ballroom of the Westin Seattle on Wednesday, and it was just one of the whiz-bang examples he cited to show how technology is dramatically reshaping how goods and services are traded....

Jeff Domansky's insight:

Trend: This is a marketing tsunami coming straight at retailers and other business. Pay attention!

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