Benedict Evans On 16 Mobile Themes To Watch Next Year | Public Relations & Social Marketing Insight | Scoop.it

Andreessen Horowitz partner and longtime mobile analyst Benedict Evans met with reporters in San Francisco yesterday morning to discuss the 16 mobile trends that he thinks will be the most worth watching in the New Year.


Since Evans has a long history of producing sharp analysis, we thought we’d share his observations with you. 


Mobile is the New Central Ecosystem of Tech

The mobile ecosystem is heading toward perhaps 10x the scale of the PC industry, says Evans, who calls the smartphone the “new sun.”…