Public Relations & Social Marketing Insight
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Curated by Jeff Domansky
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70% of Those Who Bought in a Store, Checked Mobile First

70% of Those Who Bought in a Store, Checked Mobile First | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - September 14, 2016 2:12 PM

For commerce, mobile is at center stage. For example, 70% of smartphone owners who bought something in a store first turned to their device for information related to that purchase.

The tricky part here is that a retailer may never see the actual mobile activity that could be heavily influencing sales in their stores.

Some of this activity happens well before a store visit. The majority (68%) of consumers search on their smartphones for things they want to address at some point in the future.

Interestingly, at the actual moment consumers want to make a purchase, most (65%) used a mobile phone during that moment.

The number one way that those in-the-moment purchase considerations are addressed by 71% of consumers is by visiting a retailer’s website or app....

Jeff Domansky's insight:

The powerful impact of mobile on in-store and online shopping is highlighted in this research study. 70% of those who bought in store, checked mobile first.

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More evidence emerges of customer preference for messaging as ‘conversational commerce’ takes off - InternetRetailing

More evidence emerges of customer preference for messaging as ‘conversational commerce’ takes off - InternetRetailing | Public Relations & Social Marketing Insight | Scoop.it
From internetretailing.net - June 29, 2016 3:18 PM

Consumers are increasingly turning towards messaging, such as SMS and chat apps like Facebook Messenger and WhatsApp to engage with retailers, a global study has found.

Research from global trade body Mobile Ecosystem Forum (MEF) supported by Mblox says that 76% of consumers have received communications from businesses such as retailers, banks and healthcare providers via SMS and that 65% have engaged with companies via chat apps.

The study, part of MEF’s Future of Messaging Programme, indexes the messaging habits of nearly 6000 respondents across nine countries worldwide.  The financial services sector is the most active in enterprise messaging, with 33% of respondents having received an SMS for activities such as account activation and balance checking. 22% have done so via a chat app.

Retailers and eCommerce (websites and email service providers) are also using messaging to engage their consumers with 24% using SMS and 17% using chat apps. 23% of consumers have received a notification for delivery of goods via SMS and 16% via a chat app.  The rise in demand for convenience with services like click-and-collect and last-mile notification is helping to drive this sector....


Via Douglas G Hall
Jeff Domansky's insight:

Marketers take note of the rise of "conversational commerce."

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Doug Hall's curator insight, June 29, 2016 2:28 PM
"Conversational commerce" is now a reality and retailers need to respond to consumer interests.
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Smartphones account for 45% of online shopping traffic

Smartphones account for 45% of online shopping traffic | Public Relations & Social Marketing Insight | Scoop.it
From www.fierceretail.com - July 27, 2016 2:25 AM

Smartphones accounted for 45.1 percent of all shopping traffic online in the first quarter of 2016. According to a study from Demandware, phones barely took the lead over computers, which accounted for 45 percent of all traffic. The e-commerce software provider predicts that phones will account for 60 percent of all e-commerce traffic by the end of 2017.


As e-commerce continues to grow – it accounted for 7.8 percent of retail sales in the first quarter, up from 1.3 percent in 2002 – the importance of mobile also grows.


"If they can get it right on mobile today and tomorrow, that's where they're going to see a lot of value going forward," Rick Kenney, author of the study and head of consumer insights for Demandware, told Star-Telegram. Sales from mobile more than doubled from 2013 to 2015, according to ComScore....

Jeff Domansky's insight:

Shopping is a mad, mad mobile world.

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Shoppers Turn to Smartphones and Tablets to Cash In Coupons - eMarketer

Shoppers Turn to Smartphones and Tablets to Cash In Coupons - eMarketer | Public Relations & Social Marketing Insight | Scoop.it
From www.emarketer.com - November 18, 2014 2:49 AM

Consumers continue to use digital coupons to stretch their dollars. eMarketer forecasts that digital coupon users, which include internet users ages 18 and older who redeem a digital coupon or code via any device for online or offline shopping at least once per year, will account for 55.0% all US internet users in 2014.


The digital coupon audience is a relatively mature group, but there's still room for modest growth over the next few years.


Mobile coupon users are making up a growing portion of the larger digital coupon audience as more consumers make in-home purchases via smartphone and tablet and as more shoppers use a mobile device to enhance their in-store experiences.


eMarketer expects the number of adults who redeem coupons via mobile device for either online or offline shopping to rise from 78.69 million to 104.11 million between 2014 and 2016, or from 70.0% to 82.0% of all digital couponers....

Jeff Domansky's insight:

The digital coupon audience continues to grow steadily as shoppers reach for their smartphones and tablets to find deals.

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Tim Blais's curator insight, November 18, 2014 8:43 PM

Consumers have always enjoyed the benefits that a coupon has to offer.  Contributing technological advancements in the eMarket have given way to a new form of online shopping. As shopping has expanded on smartphones and tablets, coupons are increasingly becoming used. This article discusses the expansion of smartphone and tablet coupon redemption. It is interesting to read numbers such as the expected rise of digital consumers to go from “78.69 million to 104.11 million between 2014 and 2016”. This article sparked my curiosity for what the future will bring to the process of shopping. Will digital advancements lead to a complete technologically based economy some day? Sounds extreme, but in reality it’s not as far fetched as some may think. The offering of coupons digitally for corporations gives the company the ability to market research with little effort. The corporation saves in cost, and can promote their company digitally. The importance of recognition in the market place is essential for social media use. As companies expand and jump on new forms of technological advancements (such as credit/debit cards on smartphones and coupon recognition) than companies must recognize the use of all new forms of technology in the eMarket. 
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