Public Relations & Social Marketing Insight

Measured by shopping channel experience, here’s the breakdown of where smartphone owners are very satisfied: :60% -- Store56% -- Desktop47% -- Mobile24% -- Social.

This matters, since almost three quarters (73%) of smartphone owners spend five or more hours a week using their phone to research products, find stores or make a purchase, and more than half (51%) spend 10 hours or more.

As yet another indicator that mobile influences sales well in advance of a store visit, more than half (55%) of smartphone owners said they researched products via mobile prior to visiting a store.

When they get to the store, that doesn’t mean a sale there is inevitable. More than four in 10 (42%) researched products and alternatives on their smartphone during a store visit....

For commerce, mobile is at center stage. For example, 70% of smartphone owners who bought something in a store first turned to their device for information related to that purchase.

The tricky part here is that a retailer may never see the actual mobile activity that could be heavily influencing sales in their stores.

Some of this activity happens well before a store visit. The majority (68%) of consumers search on their smartphones for things they want to address at some point in the future.

Interestingly, at the actual moment consumers want to make a purchase, most (65%) used a mobile phone during that moment.

The number one way that those in-the-moment purchase considerations are addressed by 71% of consumers is by visiting a retailer’s website or app....

Mobile devices now account for 34 per cent of global ecommerce transactions. m-commerce accounted for 27 per cent of all ecommerce in Southeast Asia, putting the region at a similar level to Spain and Italy, and right behind the US, a report released by performance marketing technology company Criteo highlighted.

With smartphones, desktops and tablets being used in a variety of combinations to research and make purchasing decisions, globally, more than 40 per cent of ecommerce transactions now involve multiple devices.

Criteo analysed 1.4 billion individual ecommerce transactions totaling over USD 160 billion of annual sales globally.

Mobile transactions in Southeast Asia now account for 27 per cent of all ecommerce transactions, with Indonesia at 34 per cent, Taiwan at 31 per cent and Singapore at 29 per cent. Globally, mobile transactions are predicted to reach 40 per cent by the end of 2015....