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Measured by shopping channel experience, here’s the breakdown of where smartphone owners are very satisfied: :60% -- Store56% -- Desktop47% -- Mobile24% -- Social. This matters, since almost three quarters (73%) of smartphone owners spend five or more hours a week using their phone to research products, find stores or make a purchase, and more than half (51%) spend 10 hours or more. As yet another indicator that mobile influences sales well in advance of a store visit, more than half (55%) of smartphone owners said they researched products via mobile prior to visiting a store. When they get to the store, that doesn’t mean a sale there is inevitable. More than four in 10 (42%) researched products and alternatives on their smartphone during a store visit....
For commerce, mobile is at center stage. For example, 70% of smartphone owners who bought something in a store first turned to their device for information related to that purchase.
The tricky part here is that a retailer may never see the actual mobile activity that could be heavily influencing sales in their stores.
Some of this activity happens well before a store visit. The majority (68%) of consumers search on their smartphones for things they want to address at some point in the future.
Interestingly, at the actual moment consumers want to make a purchase, most (65%) used a mobile phone during that moment.
The number one way that those in-the-moment purchase considerations are addressed by 71% of consumers is by visiting a retailer’s website or app....
Smartphones accounted for 45.1 percent of all shopping traffic online in the first quarter of 2016. According to a study from Demandware, phones barely took the lead over computers, which accounted for 45 percent of all traffic. The e-commerce software provider predicts that phones will account for 60 percent of all e-commerce traffic by the end of 2017. As e-commerce continues to grow – it accounted for 7.8 percent of retail sales in the first quarter, up from 1.3 percent in 2002 – the importance of mobile also grows. "If they can get it right on mobile today and tomorrow, that's where they're going to see a lot of value going forward," Rick Kenney, author of the study and head of consumer insights for Demandware, told Star-Telegram. Sales from mobile more than doubled from 2013 to 2015, according to ComScore....
A new study on native advertising from Facebook and IHS Inc. accompanies new stats from Facebook on its Audience Network — the mobile ad network that recently branched out from in-app to mobile web publishers. According to the new report, by 2020, media buyers will spend $84.5 billion on mobile advertising with mobile accounting for 75.9 percent of all digital ad spend globally. Native will be as significant driver of mobile ad growth. Native in-stream ads will drive 63.2 percent of all mobile display advertising at $53 billion by 2020. The study anticipates third-party in-app native advertising (ads not running on Facebook) will be the fastest growing ad format in digital advertising and will grow at 70.7 percent compound annual growth rate between 2015 and 2020 to account for 10.6 percent of mobile display ad spend....
Google is boosting the rank of mobile-friendly sites, more local searches take place on mobile devices than desktops, mobile has become a critical tool on the path to purchase, and mobile usage has been linked to consumers that are ready to buy. Article after article and study upon study identify the power of the mobile device for businesses big and small.
But what is happening to the businesses who are providing “disappointing” mobile website experiences? According to a new consumer study from HubShout (N=450 U.S. adults 21-55 years old), 39% of consumers will look for a competitor and 6% will completely refuse to do business with them. That’s almost half of consumers (45%) who will disregard businesses solely because of a poor mobile experience....
Mobile devices now account for 34 per cent of global ecommerce transactions. m-commerce accounted for 27 per cent of all ecommerce in Southeast Asia, putting the region at a similar level to Spain and Italy, and right behind the US, a report released by performance marketing technology company Criteo highlighted.
With smartphones, desktops and tablets being used in a variety of combinations to research and make purchasing decisions, globally, more than 40 per cent of ecommerce transactions now involve multiple devices.
Criteo analysed 1.4 billion individual ecommerce transactions totaling over USD 160 billion of annual sales globally.
Mobile transactions in Southeast Asia now account for 27 per cent of all ecommerce transactions, with Indonesia at 34 per cent, Taiwan at 31 per cent and Singapore at 29 per cent. Globally, mobile transactions are predicted to reach 40 per cent by the end of 2015....
The extent to which Brits are now shopping on their smartphone has been revealed by research conducted by Tecmark.Our research, conducted in association with OnePoll, looked at all aspects of smartphone usage in the final months of 2014.And it’s clear that shopping on smartphones is becoming an increasingly central part of the consumer’s experience....
The rise of smartphones, tablets, and phablets has led to so many shifts—from little tweaks (such as the need for bigger, clearer fonts) to huge strategic moves (the current payment wars)—that just keeping track of it all can feel overwhelming. Trying to draw the right strategic lessons is even more daunting.
To help, we’ve highlighted seven key ways mobile devices have transformed e-commerce. This list, of course, is no means an exhaustive rundown of every change in the space. Rather, it’s simply an overview of some of the shifts we believe matter most....
Consumers continue to use digital coupons to stretch their dollars. eMarketer forecasts that digital coupon users, which include internet users ages 18 and older who redeem a digital coupon or code via any device for online or offline shopping at least once per year, will account for 55.0% all US internet users in 2014.
The digital coupon audience is a relatively mature group, but there's still room for modest growth over the next few years.
Mobile coupon users are making up a growing portion of the larger digital coupon audience as more consumers make in-home purchases via smartphone and tablet and as more shoppers use a mobile device to enhance their in-store experiences.
eMarketer expects the number of adults who redeem coupons via mobile device for either online or offline shopping to rise from 78.69 million to 104.11 million between 2014 and 2016, or from 70.0% to 82.0% of all digital couponers....
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In 2015, mobile traffic exceeded desktop traffic at 90 percent of major media outlets, including 88 percent of the largest U.S. newspapers, according to Pew’s 2016 State of the News Media report. Just a year earlier, only 65 percent of respondents had reported mobile traffic that exceeded desktop views.
The biggest year-over-year change came in the newspaper sector. In 2014, only 28 of 50 newspapers included in the survey brought in more traffic via mobile than desktop. In 2015, that number jumped to 44 of 50.
41.6 million – That’s how many U.S. consumers are expected be mobile-only internet users by 2020, according to a recent eMarketer report. Currently, about 31.1 million U.S. internet users (or 11.7 percent) access the internet strictly via mobile devices, while another 215 million people use both mobile devices and desktops/laptops to surf the web.
The number of people who access the internet exclusively via desktops/laptops is expected to drop from 18.8 million this year to 10.0 million in 2020. Meanwhile, the total number of Americans connected to the internet is projected to keep rising over the next five years, reaching an estimated 279.3 million by the end of the decade....
Q: What trends has 2016 seen for eCommerce in the mobile space, and what do you expect for the remainder of the year? A: We’re seeing big brands invest in apps because apps are playing a critical role in eCommerce. It finally gives brands a platform where they can engage with their users, and when done right – push the right message at the right time – increase sales significantly. Urban Outfitters and The Gap are two good examples, but there are many more. These brands have invested in apps offering a better user interface, which is essential for maintaining and growing the customer relationship. At the same time, apps also make it easier for brands to reengage shoppers and learn about their likes and dislikes. One of the key things about mobile is it bridges the divide between online and offline (eCommerce and the store). Home Depot is using mobile to navigate their stores, and when that data is combined with loyalty program data and push notifications, it yields a very clear picture of consumer behavior. Brands are also deploying beacons to increase the targeted use of push notifications, delighting the user in the right time. And increasingly, as eCommerce brands are relying more on apps, the UI around it has also gotten more sophisticated. Using data in a smart way to acquire engaged users, for example layering data, into Facebook creating smart look alike audiences reaching like -minded users. Platforms such as Facebook are spending a lot of efforts to improve their offering, including carousel ads and dynamic product ads....
Consumers are increasingly turning towards messaging, such as SMS and chat apps like Facebook Messenger and WhatsApp to engage with retailers, a global study has found.
Research from global trade body Mobile Ecosystem Forum (MEF) supported by Mblox says that 76% of consumers have received communications from businesses such as retailers, banks and healthcare providers via SMS and that 65% have engaged with companies via chat apps.
The study, part of MEF’s Future of Messaging Programme, indexes the messaging habits of nearly 6000 respondents across nine countries worldwide. The financial services sector is the most active in enterprise messaging, with 33% of respondents having received an SMS for activities such as account activation and balance checking. 22% have done so via a chat app.
Retailers and eCommerce (websites and email service providers) are also using messaging to engage their consumers with 24% using SMS and 17% using chat apps. 23% of consumers have received a notification for delivery of goods via SMS and 16% via a chat app. The rise in demand for convenience with services like click-and-collect and last-mile notification is helping to drive this sector....
Via Douglas G Hall
The latest example of this deals with mobile coupons. It turns out that consumers who lean on mobile coupons for food shopping – and that’s a lot of people – often change brands for the sake of variety, according to a new study. The majority of consumers don’t use mobile coupons, but a third (33%) do. And that’s where the behavioral change potential resides. Nearly half (44%) of mobile coupon users like to change brands often for the sake of variety and novelty, according to the study conducted by GfK. The survey comprised a look at 6,500 products in about 600 categories....
For the first time, over a third (34%) of browser-based online transactions globally are now made on a mobile device, compared to just over 30% in Q3, 2015, a recent research study reveals.
The increase is driven particularly by major Asian-based payment methods including JCB, UnionPay, and Alipay, according to the 'Mobile Payments Index' issued by the payments technology provider Adyen. JCB recorded the highest share of mobile payments across all the payment methods analyzed, with 54% of payments on the Adyen platform made on a mobile device, up from 47% in Q3, 2015....
While at Google’s offices recently, I had the pleasure to hear a Google Product Manager present the company’s view of how information retrieval has changed with the rise of mobile and smartphone adoption.
They are calling it “micro-moments,” the premise being that as smartphone adoption and use continues to skyrocket, consumers increasingly have small bursts of interaction with their phones across search, social, video and email, as opposed to prolonged periods in front of a desktop.
This viewpoint represents a shift from the linear “sit, search and act” desktop mentality that characterized the early days of the internet, in which research and action were typically performed in one sitting while in front of a connected internet device.
These days, according to Google, more searches are done on mobile than on desktop in many countries, including the United States, Japan and United Kingdom.
Google’s micro-moment perspective posits that discovery and action are decoupled as discovery comes in multi-session bursts, across channels, on a mobile device, while action (conversion/purchase) often takes place later on a larger screen, a laptop or tablet device....
Tips to help you make the most of the psychology of mico-moments and how it impacts mobile marketing.
Mobile matters. In the past four years, mobile has jumped from 3 percent to 37 percent of total eCommerce sales. Nearly all the important 2015 eCommerce trend lists emphasize mobile, but while it’s obvious that forming a strategy for mobile customers is important, knowing the best ways to take advantage of mobile sales isn’t always so clear...
In 2015 and beyond,” the team says, “it appears that consumers’ reliance on mobile influence and access to deals and savings offers while on the go will become increasingly prominent and play a strong role in the way Americans shop and buy.”So what are the key findings from the survey that mobile marketers need to know?...
The goal of any eCommerce website is to drive increasing numbers of transactions – whether they be from a desktop, tablet, or smartphone.
With the rapid rise in tablet and smartphone adaptation by online shoppers, there has been a huge surge in m-commerce retail sales. Unfortunately, many eCommerce stores still face significant barriers when understanding and adapting m-commerce trends to increase site traffic and ultimately conversions and sales.
In our latest eGuide, M-commerce: Mobile Trends Impacting eCommerce, we identify must-know m-commerce trends and how you can apply them for your store. Below we have highlighted a few overall trends and five unique m-commerce trends within the Magento ecosystem – specific to Springbot customers....
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Shopping Satisfaction: Mobile 47%, Desktop 56%, Store 60%