Public Relations & Social Marketing Insight

When discussing emerging trends in mobile device use recently, I was asked what 2025 might look like and what industry is at the greatest immediate risk. That answer was advertising — it’s about to change forever, for three key reasons:

1. Reduced visibility of traditional mobile ad placements
2. Less reliance on web search, websites and apps for information
3. The rise of voice user interfaces paired with improved artificial intelligence.

The third may sound particularly far fetched, but it’s actually already here, and will become a pillar of personal computing within 10 years.

Let’s explore these forward thoughts in a little more detail…