Public Relations & Social Marketing Insight

Some 66% of small-business owners are using mobile devices and/or mobile solutions as part of their operations, according to a recent report from Constant Contact. Of those small-business owners using mobile devices, 73% said they use their phones or tablets to conduct social media marketing, and 71% said they use their devices to conduct email marketing.

When asked what types of mobile/social advertising they currently employ, 97% said they use social media platforms like YouTube, Pinterest, Twitter, Facebook, and Instagram....

A Mobile friendly Website Design is More Important than Ever… In the UK there are 23 million smart phone users over the age of 13, an increase of over 50% year on year.*

57% of customers said they would not recommend a business with a poor mobile experience, while 40% said they would switch to a competitor offering a better one, according to a 2011 study by Compuware....

The downside to this is when they are directed to your site and it is not optimised for mobile it will not display properly. In fact, any websites built with Flash will not display at all on iPhones or iPads. 35.1 million iPhones were sold in Q2 2012 alone and they will just show a blank screen.

If users cannot easily find the information they are looking for they will simply click back to the search engine and go to your competitor’s website....

It's been mentioned in various blogs - I even heard it directly from someone who works at Google.  By 2013 - it is expected that mobile web searching will surpass desktop web searches.

There are roughly 644 million active websites out there right now. Some studies have estimated that 80% of consumers abandon a website because it isn’t mobile friendly.

Are you one of them?

Go ahead – pull out your Droid or iPhone and check out your site. Do you have to pinch your fingers in order to see the text or navigation? If so – it’s safe to say 80% of your mobile traffic leaves right away – and you’re losing business....

[Get mobile-ready... or else - JD]