 Your new post is loading...
Your new post is loading...
Three out of every four minutes (75%) of Internet use will be accessed via a mobile device in 2017 -- up from 68% this year, according to a mobile advertising forecast released this morning by Publicis’ Zenith unit.
The report estimates that mobile’s share of global Internet usage will reach 79% by 2018, nearly doubling since 40% in 2012.
The report, the first from Zenith to focus exclusively on mobile advertising and technology trends, covers 60 countries worldwide.
In terms of individual markets, Spain (mobile = 85% of Internet) ranks No. 1, followed by Hong Kong (79%) and China (76%). Mobile’s share of U.S. Internet usage is 74%....
The 2015 holiday shopping season already is shaping up to be a gift for U.S. online retailers, based on IBM’s eighth annual Online Retail Readiness Report just out.
As the final tally of 2014 holiday shopping, online retail sales increased 13% from Thanksgiving through Cyber Monday with the average order value reaching $125.
Mobile accounted for 21% of sales during last year’s holiday shopping season and IBM projects it will account for 26% this year.
Mobile traffic to U.S. retail websites reached 47% in March of this year, a rather huge increase from the 29% just two years ago.
Mobile traffic is projected to top 55% of all traffic to retail websites by the end of this year, according to IBM.
And along with traffic, mobile sales are up.
Mobile sales accounted for 24% of all online retail sales in March of this year, nearly double the 13% from two years ago....
Brands with both a physical and digital presence make almost 30% more in revenue. Consumers report a higher level of satisfaction with brands that have both a brick-and-mortar and online store, according to a recent study. Legacy brands who once hailed shopping malls as their “mecca” are now having to close shop, and once-startup, online-only brands, including Warby Parker and Birchbox, are moving in and opening their doors. Department and chain stores, in an effort to remain relevant, are spending upward of $4 billion on ecommerce platforms, redesigns, loyalty programs and in-store technology to keep consumers connected at all times.
There are plenty of ecommerce sites running fully functioning, profitable operations sans a physical footprint. And, there are also plenty of boutiques, even legacy luxury brands, whom avoid the ecommerce industry, focusing instead on offering a local clientele exclusive, one-of-a-kind products.
What is it then that makes multi-channel retailers of all sizes more successful than their solo-channel counterparts? Simple: a consumer-wide shift in shopping habits....
According to Mobile TC Group when unit sold in first ten years are compared between other technological devices: when mainframe computer had sold 1 million, minicomputer 10 million, PC 100 million, Desktop internet 1 billion, mobile internet is sold 10 billion in first ten years.
XAll these numbers explain how important mobile marketing is now, and how it will be in the future. For instance, Google and Ipsos’ survey results showed that; mobile devices have become an integral part of users’ daily lives and their everywhere usage in different activities made them a very important shopping tool that should be analyzed.
Also, response rate and response time of users who make mobile searches show that mobile devices have an incredible power to lead their users into making purchase...
What, you ask, is that crashing noise? It's the sound of consumer resistance to mobile shopping crumbling. “Every single transactional property on mobile—whether that's Uber, or Hotel Tonight—is lowering the barrier to make significant transactions on your mobile phone,” says David Tisch. If you can hail a ride and book a room, why would not also want to buy a car or lease an apartment?
That's what Tisch is betting on, anyway. He and his brother Alan are the co-founders of Spring, an app that debuted this fall trying to bring the entire world of fashion—high and low—to your phone. Of the more than 250 brands represented on Spring, most are middle-of-the-road, labels like Reformation and Vince, and almost half of the products Spring carries fall into the $100-$500 price range. Unlike a lot of other entrants into the mobile e-commerce (aka "m-commerce") space, however, Spring also offers a deep selection of offering from the low and high ends of the fashion spectrum, from Levi's to Carolina Herrera, putting Spring in a class virtually all its own....
Last week represented the first time in history that more people used mobile phones and tablets to visit online stores than using computers. Looking at data from over 100,000 ecommerce stores that use the Shopify platform, we saw 50.3% of traffic coming from mobile (40.3% from mobile phones, 10% from tablets) and just 49.7% from computers.
We have been watching and talking about the mobile commerce trend for years, but now there’s no disputing it: mobile commerce is now the default way that people shop online._
The rise in mobile phone traffic to online stores is partly being fuelled by the overall trend of social-fuelled discovery becoming a major marketing channel. For example, while Facebook accounted for less than 5% of traffic to ecommerce sites on desktop, that number jumps to 7% when looking at mobile phones. In comparison, search based traffic from Google represented 18% of traffic from computers, but just 12% on mobile phones. This data seems to show that computers are being used to search for more commodity-type goods, while social media and mobile are used for more spontaneous, discovery-based purchases....
In 2013, Pew Research Center reported that 91% of American adults own a cell phone; 56% own a smartphone. And they're using those phones to shop: Mobile generated up to 42.6% of all online traffic and 25.8% of all online sales during Thanksgiving weekend.So, with consumers primed in 2014 with mobile technology and eagerly using it, how do you best reach them?
To succeed in mobile marketing this year, you must master these three principles: immediacy, simplicity, and context...
2013 saw many brands, early- and late-adopters alike, continue to embrace mobile: some things worked, some things didn’t, and for some new technologies and tactics their long-term viability is yet to be seen. Regardless, there are always lessons to be learned that we as marketers can apply going forward....
Multi-screen ‘infotainment’ is becoming American’s preferred choice of leisure activity. Apparently, watching television via Direct TV bundles just isn’t enough, as 80 percent of people in a recent Deloitte survey said they multitask by using mobile devices while watching TV. That trend explodes during big TV events like the Super Bowl, Oscars, and Grammy awards shows.
The 2012 online survey, “State of the Media Democracy,” by Deloitte, also revealed that 26 percent of American consumers own a laptop, smartphone AND tablet. Of particular significance is the percentage of consumer owning tablets, which has risen 177 percent in just the last 12 months. And with mobile communication and viewing use and technology also on the rise, this trend remains constant whether consumers are at home or on the road. An April report from The NPD Group reports that a whopping 87% of people in the United States are using at least one mobile or second-screen device while watching TV....
... Customers are accessing their social networks via smartphones, making the presence of retail brands on these social outlets even more important. Approximately 80% of smartphone users access social networks on their devices, and 55% of those users visit social networks on their devices once per day, according to Monetate.com. Shoppers are using their mobile phones to shop, as well. According to Digby.com, 40% of shoppers in 2012 checked three or more channels before a purchase, compared to just 10% a decade earlier. And Monetate reports that 96% of smart phone users have researched a product or service on their phone. This very real combination of social interaction and product research is a one-two punch that retailers need to stay alert to. It is increasingly imperative to make sure brands fully optimize their customer retail mobile and social experience.
|
For many Americans, smartphones are as much a necessity in their daily lives as the air they breathe and the food they eat. These devices are constant companions, helping us take care of just about everything we need to do each day—watching our favorite shows and movies, keeping up with our friends, learning new languages and managing our finances.
And spending money is no exception!
In addition to growing as a new purchase channel, mobile commerce offers a plethora of opportunities for marketers and advertisers looking to reach their desired consumers. According to Nielsen’s fourth-quarter 2015 Mobile Wallet Report, 37% of respondents said their purchases start with mobile shopping more than one-quarter to half of the time. However, the competition is fierce, and in order to maximize these opportunities, marketers must know the best ways to position their products and communicate with appropriate audiences.
Consumers handle a lot of their shopping activities on their mobile devices, and everyone knows that savvy consumers do their due diligence before handing over their cash. In fact, 72% of smartphone shoppers research an item before purchasing it, 70% check the price of an item and 60% use a store locator to find a store where they can buy their desired product of choice....
More than $101.37 billion will be spent on ads served in 2016 to mobile phones and tablets worldwide. That’s a 400 percent increase from 2013. From 2016 to 2019, mobile ads will nearly double again, rising to $195.55 billion. That figure will account for 70.1 percent of all digital advertising as well as more than one-quarter of total media ad spending worldwide.
It’s all about the number of consumers adopting mobile devices. As that number soars, marketers are chasing consumers into mobile markets. Next year, eMarketer estimates, there will be more than 2 billion smartphone users worldwide, more than one-quarter of whom will be in China.
For the third consecutive year, Siteworx found that consumers preferred to shop via a retailer's mobile website instead of downloading a separate app. This past year, 63% of respondents said they liked using a mobile site better, up from 56% a year before.
However, when asked which qualities would encourage them to download an app, those surveyed most frequently said they would do so if it were faster than the retailer's mobile website, beating out perks like loyalty benefits, special offers, and a streamlined checkout process.
What this tells us is that when comes to mobile shopping, time is of the essence, especially since so many people are browsing using relatively slow 3G networks....
There are a myriad of ways to leverage social, mobile and location for an ecommerce website. SoLoMo has been a buzzword in the marketing world since 2012 and marrying all these three media has helped many online retail businesses grow. Many large brands such as Nike have introduced new product categories and responded to new competition using SoLoMo campaigns.
What makes SoLoMo Different from Multichannel & Omni-Channel?Each of these terms has evolved to improve brand awareness, consumer relationships, inquiries and orders. Then what’s the difference?...
For mobile commerce, convenience is king.
While convenience may mean different things to different people, it looks like one of the main reasons consumers connect.
While consumers around the world go online for any number of reasons, there are four primary needs, based on a new study.
Three of the motivations to go online are connecting with family and friends, expressing opinions and exploring new subjects, but convenience is key, according to a study of consumers who connect to the internet at least once a week....
We now use our laptops, smartphones, and tablets for everything from documenting our children’s piano recitals to video-conferencing with international clients. In four years, it is estimated that there will be 8.2 billion active mobile devices in circulation worldwide, generating some $626 billion in mobile commerce alone. To give you some idea of how fast mobile technology is proliferating, global media data spiked by 81 percent in 2013—and yet emerging tech markets in countries like India are still nowhere close to the levels of mobile adoption we will certainly see in the years to come.
Business can now connect with consumers in ways that were almost unthinkable a few years ago, while marketing to them with a level of personalization that is nothing short of revolutionary. So to gain some powerful insights into the tech trends that are shaping the future, study this Portrait of a Mobile Consumer infographic from Vouchercloud, and take your marketing wisdom to new plateaus....
In a new global Mobile Media Consumption report, ad network InMobi asserts that, outside the US and UK, mobile media time spent now exceeds TV. However in the US, TV is still the top screen.
The Mobile Media Consumption research was conducted by Decision Fuel and OnDevice Research and had roughly 14,000 respondents in 14 countries. In emerging and especially less affluent markets, the InMobi report also confirms that mobile media time exceeds the PC internet. That’s now also true in the US....
...Conducted by OnePoll on behalf of I Love Velvet, the study found that 51 percent of Americans believe the cash register’s days are numbered, even saying that it would be “gone soon.”
“Instead,” the company says of its findings, “consumers favored solutions like MPOS which allow for a customer to check-out anywhere on the store floor. Thirty-five percent of respondents stated that they would shop at the store more often.”In addition, 17 percent of those surveyed would share their experience on social media, while 37 percent would tell a friend and recommend the retailer....
The world of mobile is getting faster and faster, and that means more LTE everywhere. It also means less talking, more Facebook and, of course, more video. The bottom line — we are only just getting started. Some data points from Ericsson’s mobility report. We all must love watching video on the go, or else why would Ericsson say that video traffic is growing on the mobile networks by 60 percent annually. Ericsson, which released a new mobility report this morning, says that we will continue to see this trend as more people start to use smartphones and use them for everything.... It all adds up to powerful marketing potential...
|
75% of Internet use will be accessed by mobile devices in 2017 – marketers, PR and business take note..