Brands must embrace a mobile-first approach if they hope to align with current consumer expectations and habits. For retailers in particular, mobile offers substantial opportunity to drive brand loyalty, boost foot traffic and expand basket size. Even as mobile sites become more sophisticated and user-friendly, a good number of brands are still under-investing in mobile capabilities. L2 researchers still encounter some hiccups — broken videos, inaccurate geolocation or broken store locators, and broken links that work on desktop sites — that undermine the mobile experience and a widespread failure to maximize the potential of mobile.
Brands looking to increase their mobile IQ can start with these four fundamentals.
Four basic tips to help retailers make the most of mobile.