Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How the Internet of Things is becoming the 'Internet of Commerce’

How the Internet of Things is becoming the 'Internet of Commerce’ | Public Relations & Social Marketing Insight | Scoop.it

From a purely technical perspective, adding mobile payment hardware (NFC) to a device is easy, which is why major tech companies have been doing it since 2007.

The challenge, however, was creating safe services, at scale, that could make payments as digital as the people who will use them.

MasterCard has answered the call through with a variety of mobile payment innovations, from its digital wallet service MasterPass, to contactless technologies that make transactions faster, to commerce platforms like Android PayTM, Apple PayTM and Samsung Pay, even advanced tokenization services.

The future of payments doesn't just live on a smartphone, though....

Jeff Domansky's insight:

Lots of new developments on the mobile and IoT payments horizon.

Jeff Domansky's curator insight, February 28, 2016 9:45 PM

Lots of new developments on the mobile and IoT payments horizon.

delphine crommelinck's curator insight, March 23, 2016 5:24 AM

Lots of new developments on the mobile and IoT payments horizon.

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Mobile commerce is thriving in the UK | QR Code Press

Mobile commerce is thriving in the UK | QR Code Press | Public Relations & Social Marketing Insight | Scoop.it

Research from RetailMeNot, predicts that more consumers in the United Kingdom will be spending their money through mobile devices in the coming years. According to this research, some $15 billion in mobile commerce retail transactions are expected to be made by the end of this year.


The report notes that this is a significant increase over the $7 billion that was reported last year. Currently, mobile commerce accounts for as much as 30% of all digital retail transactions made throughout the world.


Report shows that digital income revenue is on the rise


A recent report from Gartner suggests that digital income revenue in the United States has reached 22%. This will increase to 50% by 2017. A similar trend has emerged in the United Kingdom, where consumers are placing more value on mobile shopping over more conventional forms of

commerce....

Jeff Domansky's insight:

Can North America keep pace with the UK and especially developing countries like India and China when it comes to mobile commerce and mobile payments? The mobile disruptors are poised.

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