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Just a couple of years ago, it was impractical for most small businesses to create a mobile app. Most didn’t see any real value in it.
Thanks to app development software tools, many businesses are building apps. And the trend is expected to continue. 
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No one can deny the rapid rate in which Mobile Commerce is growing. A recent report from comScore showed that online retail spending had grown by 14% last year, while total consumer retail spending had only grown by single digits. At the moment, most online spending is still happening over desktop and laptop computers, but that is expected to change, and soon, according to recent data from the U.S. Census and other sources. Mobile Online Spending is the Way of the Future.People might still be using their computers to buy online, but they won’t be for much longer. According to Digiday, commerce is one of the industries that will be most affected by growing mobile platforms. According to a forecast by Goldman Sachs, global e-commerce is expected to grow to $638 billion by 2018. Goldman also asserts that it will be tablets rather than smart phones that will be the primary source of online spending....
Jeff Domansky's insight:
Mobile shopping will continue to grow sharply and new strategies are needed to capitalize.
Ali Anani's curator insight,
April 19, 2014 1:59 AM
Rapid change is disrupting the familiar purchasing habits 
rodrick rajive lal's curator insight,
April 20, 2014 11:56 PM
I guess few would deny how shopping has become more of an online activity with the mobile phone helping to make the experience more virtual! |
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Kdan Creative Cloud allows users to access their content on different devices and in the near future founder CEO Kenny Su says the startup, which is currently raising closing its Series A, plans to parse data from all of its apps to help people organize their content more quickly based on file formats. “Currently our marketing position is to try to complete the whole mobile content creation experience between Adobe and Evernote. Evernote’s business strategy is to help people keep everything in the cloud, but if people create something more, they don’t have the tools. Adobe has always been targeted to professional users, not mobile users who are amateurs,” say Su. Two of Kdan’s apps, NoteLedge and Animation Desk, have gained traction through a partnerships with Samsung and Microsoft. The apps are currently pre-installed on several of Samsung’s mobile devices, including the Galaxy 3 and Galaxy tablet, in 13 Asian countries, as well as Microsoft’s Lumia series in Taiwan...
Jeff Domansky's insight:
This just may become the best creative tool in your mobile toolbox.
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If you believe in the messaging revolution and that messaging is the killer app for mobile, then Kik has to be on your radar. If you believe in good design and a young userbase, then Kik should be near the top of your list of chat apps to pay attention to. Having said that messaging is the killer app on mobile, it may sound like contradiction to say that messaging is also a commodity, but that, too, is true. On my iPhone’s homescreen, I have a folder that contains six messaging apps, and the messages come to me by push notification. I don’t really care which app I use to respond, but I do care about the stuff around those messaging experiences – the tools, the timelines, the connected apps. If you agree, then, that a communications platform is more important that a pure-play mobile chat app, then Kik deserves the same attention you give to WeChat and Line, and more than you give to WhatsApp....
Jeff Domansky's insight:
Message maven? Check out Kik.
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Are mobile apps the next big small business thing? This mobile app software company seems to think so.