Public Relations & Social Marketing Insight
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37% of shoppers start on mobile

37% of shoppers start on mobile | Public Relations & Social Marketing Insight | Scoop.it
From www.fierceretail.com - May 16, 2016 2:21 PM

There's more evidence to support the growing importance of mobile devices along the path to purchase.

According to Nielsen's fourth-quarter 2015 Mobile Wallet Report, 37 percent of respondents said their purchases start with mobile shopping more than one-quarter to half of the time.

The report compares mobile use from the fourth quarter of 2015 to the same period the year before. It found that shoppers are using mobile devices, particularly smartphones, to assist with in-store sales more frequently than for online shopping.

Roughly 72 percent are researching an item or checking prices on a smartphone before buying. Store locators are popular with 60 percent of smartphone users, and 55 percent are using mobile coupons.

Reviews are popular with slightly more than half of all mobile device users and 44 percent of smartphone users use digital lists while shopping....

Jeff Domansky's insight:

Marketers, check out these key Nielsen stats:

  • 37% of shoppers start on mobile
  • 72% are researching or checking prices on smartphone
  • 60% are looking for locations.
  • 55% are using mobile coupons.
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Avert Disaster With This Self-Powered Emergency Smartphone Charger

Avert Disaster With This Self-Powered Emergency Smartphone Charger | Public Relations & Social Marketing Insight | Scoop.it
From mashable.com - March 12, 2013 1:59 AM

When no electricity is available, a new self-powered emergency smartphone charger juices your smartphone with simple hand cranking. You could have all the apps in the world to prepare you for survival when disaster strikes — flashlight, emergency contacts, GPS and first aid tips — but they'll be entirely useless when you run out of battery juice on your phone.

 

If you're camping in the boondocks or preparing a disaster survival kit, you might want to consider a low-tech emergency smartphone charger. Seattle-based SOS Ready has designed the pocket-sized "SOSCharger," which is powered by you. With the gadget's built-in generator, all you do is connect to your smartphone via USB connection and hand-crank the handle. The SOSCharger has a 1,500 mAh Lithium Polymer battery, and depending on your phone and network, the company claims three to five minutes of winding will translate to five to 12 minutes of talk time....

Jeff Domansky's insight:

When someone says "crank it up", I'm sure this wasn't what was top of your mind. But this is one really cool tool that will bail you out in an emergency when you can't recharge your smartphone or any of your other social devices.

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Mobility is changing the way we live: here’s how | memeburn

Mobility is changing the way we live: here’s how | memeburn | Public Relations & Social Marketing Insight | Scoop.it
From memeburn.com - March 16, 2013 10:23 PM

...According to tech research company Gartner, the most profound changes are occurring in the way people organise their lives and the spaces they live in.

It’s got a point. Think about it, if you own a tablet, when was the last time you took your laptop to bed with you?

 

“Early adopters tend to leave the home laptop in the bag and are abandoning the home office in favour of the lounge room couch or bedroom to do online activities in a more comfortable environment using a tablet or smartphone,” says Nick Ingelbrecht, research director at Gartner.

 

The falling price of mobile tech also means that, although we’re collectively spending less on these devices, they’re becoming increasingly pervasive. “This early adopter trend is becoming mainstream consumer behaviour”, says Ingelbrecht. “Consequently, technology and service providers are faced with no alternative but to innovate for mobility. If they do nothing, they face a potential train wreck as consumers abandon gadgets, services and applications that do not fully support changing mobile lifestyles.”...

Jeff Domansky's insight:

Snapshot of mobile product and usage changes.

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