Public Relations & Social Marketing Insight

In the past, the term microsites had often been used interchangeably with mini-sites, those one page stand-alone Web pages used by direct marketers in the 90s.

Microsites are perfectly acceptable to serve as landing pages or hubs for search engine advertising. This is one main reason for creating microsites – to create a hyper-focused website that meets the needs of a specific search query – and to satisfy Google’s Quality Score criteria.B2B lead generation is another prime example for why marketers create microsites; they don’t want their prime prospects to get lost on the parent website and thus lose a lead. In TopRank’s experience with Marketo, optimized landing pages improved conversion rates by as high as 200%....