Public Relations & Social Marketing Insight

Let’s get tactical now, and dive right in to how you can tailor microcontent to your audiences.

Because you’ll be rolling microcontent into your overall content publishing calendar, it does take some structured prep work. Let’s start with a singular campaign or initiative that’s already planned and in the pipeline. This will get you into the flow of how this works, especially if you’re new to microcontent publishing.

Don’t be discouraged by the following steps—they’re important for reaching your target customers, so the effort is worth it. Producing effective microcontent will become second nature in no time.

Here are some steps to get you going....

As marketers, most of us have learned the hard way—through failed campaigns and wasted budget—that audiences will reject content that does not respect their intelligence or thirst for cleverness, originality, and authenticity. For your strategy planning, here’s a quick reminder about what microcontent is not:

- It isn’t self-congratulatory messaging that touts the brand for the brand’s sake     

-  It isn’t about the hard sell     

-  It isn’t solicitously pushed onto audiences    

-  It isn’t an overt “pitch” of your products and services.

And, for your strategy planning, here’s a quick reminder about what microcontent is...