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Today, every brand focuses on the age group of 18-to-34-year-olds – “millennials.” What makes millennials such a coveted cohort? According to a Forbes article by Dan Schawbel, we have 80 million millennials in the U.S. They comprise nearly one-fourth of the total population.
With an annual buying power of $200 billion, they are currently the most lucrative market.It’s not easy to capture the millennial mindshare —definitely not with old, worn-out marketing tactics. A 2014 survey, Engaging Millennials: Trust and Attention Survey, reveals that a majority (84 percent) of millennials don’t trust traditional advertising. Here lies the real reason as to why marketing to millennials is exceedingly difficult for brands to nail....
#millennials un target core que en su mayoría son nativos digitales con otros modos de relacionamientos con los contenidos y las marcas, un desafío para las agencias de medios y comunicación, para planners y researchers