Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Five tips on using memes in digital marketing.

Five tips on using memes in digital marketing. | Public Relations & Social Marketing Insight | Scoop.it

Memes can be used as a tool for digital marketing and creating a more loyal customer on various social networks.

 

...Now how does this kid, or a cat that taught itself to write help you in luring that elusive client into buying your product? Simple, you use memes to connect with them. Memes are easy to consume, they’re shareable, familiar and funny. They really make a person feel like they are “in” on something, and that can be used by a digital marketer. From a B2B standpoint, an industry joke can grab a reader’s attention, and create a positive image of your brand.

 

So here are five simple tips that will help you use these social phenomenons to their full marketing potential....

Jeff Domansky's insight:

Meme me me me me... all about memes, marketing and a few cute kids and adorable cats tossed into the mix.

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Binders - Or, Stop Me Before I Meme Again | MediaPost

Before I begin, forgive me for often being more into social memes than social metrics. But although I find it fascinating that a study released today says only 6% of alleged fans of a brand on Facebook actually interact with it, I’m actually more in the mood to talk about binders.

 

Oh, sheesh, binders? That’s so 36 hours ago.

 

But what interests me about the binder meme might not be what you think. It’s a great time-waster, sure, to have boatloads of fun cruising the binders full of women Tumblr, or playing the romneybinderswomen game. (Side note: In a nice example of when good AdSense targeting goes bad, the site’s sole ad is a search one asking people to donate $5 at MittRomney.com.)

 

No. What is intriguing about this latest meme, and what pushed me over the hurdle of whether to write about it or not, is when, this morning, I realized just how viral virality has become. Yes, we inhabit a world in which the inmates (that would be you and me) have joyfully taken over the asylum (that would be the Internets)....

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