Twitter and Traditional Media: Rivals or Lovers? | Public Relations & Social Marketing Insight | Scoop.it

Not long ago, the media looked at the web as if it was an awkward, unwanted stepchild. Today, the reverse is arguably true, with debate growing over whether social networks such as Twitter will overtake beacons of journalism like The New York Times.

 

At last month's Milken Institute Global Conference, PayPal co-founder Peter Thiel said he thinks Twitter will outlast The Times. His reasoning: Its business strategy is more solid than that of the storied newspaper. The debate got journalists talking on forums such as Muck Rack, with many people disagreeing. Some said it isn't a mutually exclusive relationship, or that one's success is predicated on the other's failure....