Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Trump loves to say media companies are 'failing' — here's how they're actually performing

Trump loves to say media companies are 'failing' — here's how they're actually performing | Public Relations & Social Marketing Insight | Scoop.it

President Donald Trump often labels media companies as "failing." He's taken shots at BuzzFeed during press conferences. He's repeatedly pounded on CNN, and particularly enjoyed that network's recent journalism stumble.


And of course, Trump has hammered the MSNBC show "Morning Joe" this week, causing a political firestorm that has stretched across both parties.


If you follow the advertising business, you'd not be surprised to hear that traditional media business models are under a lot of pressure as consumer consumption habits are going through rapid changes driven by technology.


But here's an ongoing question: are the media companies Trump refers to as "failing" actually failing? Here's a look at how these companies are performing from an audience and financial perspective....

Jeff Domansky's insight:

President Trump has labeled a slew of media companies, including the New York Times and CNN, as 'failing,' Here's a look at how they are really performing. Just the facts!

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The newsonomics of newspapers’ slipping digital performance

The newsonomics of newspapers’ slipping digital performance | Public Relations & Social Marketing Insight | Scoop.it

As we approach the middle of the 2010s, where do newspapers fit in the battle for America’s largest ad sector — digital? And how well are all those paywalls doing?

Two reports tumbled into the public sphere within a week of each other recently, and together, they help us answer both questions.

The numbers here show that the newspaper industry overall — a relative minority of leading-edge players aside — is trending the wrong way. Both digital ad revenue and reader revenue continue to grow, but both are less positive than they were a year ago.

Jeff Domansky's insight:

Digital media are now struggling for growth, just like traditional media.

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