What you say in your interviews and speeches is incredibly important, but how you say it can make all the difference.
When you listen to many of the most successful television and radio personalities, pay attention to how they alter their tempo or speak a little louder or softer when they want to emphasize a point. That change in their voice or pacing draws you in, signaling that what they just said—or what they are about to say—is something important you’ll want to remember....
Good lesson from media trainer and speaking coach Brad Phillips.