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Scoop.it!
While not all of this information will be new to you, it will serve as a useful tool and checklist when you have media interviews approaching. The goal with any media interview should be to communicate your messages with real impact, while strengthening the reputation of your organisation. This guide will give you the best chance to make that happen. We will look at seven areas you’ll need to address in order to properly prepare your spokespeople... 
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Scoop.it!
From corporations to one-person shops, almost any business benefits from media publicity. Whether the story is pitched with the Vocus PR suite or with HARO, we see the incredible results of successful media pitching every day. Winning that major piece of coverage all hangs on your pitch: a phone call, email, tweet, mailer, or some combination of all four, that convinces a journalist to share your story with the world. You could play it straight or get creative with a personal video as, in these essential pitching tips. We’ve put together a list of 103 pitching tips – probably our biggest list ever – starting with tips from yesterday’s UnPitching webinar with Scott Stratten that will help you persuade a reporter to share your next piece of news....
Jeff Domansky's insight:
You'll find at least a handful of useful tips in this list of 103 ideas. If not, you must be a guru! ;-)
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Scoop.it!
Lee Feinstein, the former U.S. ambassador to Poland, has an impressive résumé. He served under two presidents (Clinton and Obama), worked at the Departments of Defense and State, and is a prolific author. Today, he serves as the Senior Transatlantic Fellow for the German Marshall Fund.
Jeff Domansky's insight:
Brad Phillips highlights a common problem with Internet and Skype interviews. Calling from what looks like your teenager's room is bad for your reputation and the credibility of your message.
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Paul LePage, the controversial Republican governor of Maine, has a long history of contentious relations with the press. But the negative coverage his top environmental regulator received in a few local newspapers recently sent him over the edge. According to the Portland Press Herald, LePage announced through a spokesperson on Tuesday that his administration “will no longer comment on stories published by the Portland Press Herald, the Kennebec Journal and the Morning Sentinel.” In other words, he’s blacklisting three of his state’s newspapers. He may think he’s punishing them. But he’s the one who’s likely to pay the price....
Jeff Domansky's insight:
Doh. Bad PR and dopey media relations thinking.
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The key to a successful media interview is preparation. In this guide, Harvey Leach shows you everything you need to do in order to properly prepare your spokespeople.