Social media marketing is being similarly watered down. It turns out that likes and follows might not mean as much as we once thought they did.
In fact, according to a recent Advertising Age survey, just 11.5 percent of marketers say social media has actually made a positive, quantifiable impact on their brands.
In 2017, the most successful marketers will be those who can mute competing messages without consumers even realizing it. This will be a year to experiment with platforms and tactics that reach audiences on their terms—when they’re open to receiving unscheduled messages from brands.
Here are four strategies that will help your marketing songs be heard in 2017....
The marketing world is only getting louder, and out-screaming your competitors won't help you win. Employ these four strategies instead.