Public Relations & Social Marketing Insight

The 70:20:10 ruleTo borrow another popular concept, I would suggest thinking 70:20:10 makes sense. 70% of your marketing is the planned ‘marketing as usual’ activity. 20% of your marketing should be programmatic.I described this in more depth in a previous article but it is marketing that is more rules-driven and automated in response to various stimuli; so it is not planned, but it is responsive, and, typically, machine-driven and executed.10% of your marketing is purely responsive Oreo-style. For this you typically need people resource available....

These small businesses use ingenuity, creativity and no budget to get results. They don't have an "ad agency" or even an "ad budget" — but they do the best with what they got....