Your new post is loading...
... Q. What senses are heightened online because some senses can’t be used online?
Very good question, indeed. I think, obviously, the visual senses are high. We have found this particularly with young people, the digital natives, young people who have grown up not knowing a non-digital world. They may not be as literate in the traditional sense as people of my generation, but they are visually very literate, indeed.
They are able to interpret visual imagery at much greater speed and often much greater accuracy than older respondents. It’s due to playing video games. It’s due to MTV; it’s due to having to process pop videos....
How neuroscientific developments and research findings can be applied to online retail, e-commerce and Conversion Rate Optimisation.