Public Relations & Social Marketing Insight

There are a lot of things to keep in mind, and it’s easy for some points to be remembered more than others. The key in all of this is to maximize conversions.

So, in the spirit of solving marketing problems and maximizing conversions, it’s helpful to maintain a checklist of marketing techniques – a kind of master document to quickly reference for accountability.

With that in mind, here’s the essential landing page checklist for inbound marketing....

Marketing strategy is sorting out who your audience actually is, and then finding out what has meaning for them. What do they care about, and how does this relate to your offer? What message can you deliver that is both true and meets your consumer squarely at the level of their needs? Marketing strategy is the process of uncovering messages that can be heard. Marketing strategy allows you to answer the crucial question your offer must address: “Why should I care?” To paraphrase Peter Drucker: Consumers do not buy what you sell. They buy what has value to them.