How to Get Read: 8 Ways to Take your Blog From Existence to Greatness : @ProBlogger | Public Relations & Social Marketing Insight | Scoop.it
But before we dig deeper, here are two more facts for you:
  • According to studies, B2B companies with a blog generate 67% more leads than those that don’t have a blog.
  • In another survey, 79% of best-in-class marketers rank blogs as the most effective marketing tactic.

Blogging is practically a given these days, regardless of your title or industry — and for good reason.


Though there are plenty of ingredients required to make it… rather than just write to an abyss, quality blog posts are one that you just can’t overlook.


But what exactly makes a great blog post? Here are eight tips to take your blog from good to great....