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Scoop.it!
Short for Technology, Entertainment, and Design, TED conferences bring together leaders across different industries to inspire and share their knowledge with the public. The TED Talk videos along with their valuable insights are recorded at the conference and are archived and free to view. We went into the TED Talk library and selected our favorites videos to share. With topics ranging from leadership to social media, here are our top five TED Talks to inspire your small business marketing. 
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Scoop.it!
Each year, CMI honors the individual content marketers who inspire us to achieve more. These notable content experts caught our eye in 2013. Content Marketing Institute's 7 finalists are definitely worth following regularly...
Jeff Domansky's insight:
Each of these content marketing pros is worth following, regardless of who wins first prize.
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Scoop.it!
In his landmark book How To Win Friends And Influence People, published in 1936, Dale Carnegie used fishing as a metaphor for persuading people to take the action you want them to. He mentioned that he loved strawberries and cream, but that fish prefer worms. He didn’t try to catch fish with strawberries and cream, he didn’t call the fish stupid because they preferred worms, he simply used worms when he went fishing. When you and I are trying to “catch” customers, if we are going to be successful, we won’t try to lure them with what we want, we’ll attract them with the “bait” they want, that they find appealing. What appeals to us in this situation is irrelevant. Accurately developed customer personas will help you “lure” more prospects into buying your product, if you use them properly in your marketing. By tailoring your message specifically to the persona, you can powerfully use one of the most effective copywriting techniques available – writing to “an audience of one”....
Jeff Domansky's insight:
In this new series, Fernando Florez talks about how to leverage the power of customer personas to increase your conversion rates in his first post, the Competitive Persona..
Jared Hill's curator insight,
October 24, 2013 2:32 PM
Great insight of how people are and how to deal with them. |
Perfect marketing inspiration for a Sunday coffee break.