Public Relations & Social Marketing Insight

"Do you know how big a change that is?" he recalls Jobs saying. "I don’t have time to redesign the store."

It seemed like that was that, but 10 minutes later when the pair walked into the meeting, Jobs immediately spoke up.

"Well, Ron thinks our store is all wrong," Jobs said. "And he’s right, so I’m going to leave now. And Ron, you work with the team and design the store."

Even though it would take longer to open the store because of the redesign, Jobs knew that it was worth taking the extra time to get it right. 

"It’s not about speed to market," Johnson says. "It’s really about doing your level best."...